Frequently Asked Questions

In a subscription-based business model, understanding the long-term impact of experiments on Customer Lifetime Value (CLV) is crucial.

Statsig provides the capability to analyze the impact of an experiment on CLV over extended periods, such as 6 months. To facilitate this, Statsig allows for the setup of an experiment to run for a specific duration, such as 1 month, and then decrease the allocation to 0%, effectively stopping new user allocation while continuing to track the analytics for the users who were part of the experiment.

This tracking can continue for an additional 5 months or more, depending on the requirements. It is important to note that the experience delivered to users during the experiment will not continue after the allocation is set to 0%. However, there are strategies to address this, which can be discussed based on specific concerns or requirements.

Additionally, Statsig experiments by default expire after 90 days, but there is an option to extend the experiment duration multiple times for additional 30-day periods. Users will receive notifications or emails as the expiration date approaches, prompting them to extend the experiment if needed.

This functionality is available on the Pro plan, ensuring that businesses can effectively measure the long-term impact of their experiments on CLV without direct integration with a data warehouse and by updating CLV through integrations such as Hightouch.