Bucket testing, also known as A/B testing or split testing, is a method of comparative statistical analysis that is widely used in web development, online marketing, and other forms of advertising. It involves comparing two versions of a webpage or other user experience to determine which one performs better.

The process works by showing two variants, A and B, to similar visitors at the same time. The one that gives a better conversion rate, wins!

Here's a detailed breakdown of the process:

1. Identify a Goal: The first step in any bucket testing process is to identify what you're trying to achieve. This could be anything from increasing click-through rates, boosting product purchases, or improving newsletter sign-ups.

2. Create Variants: Once you've identified your goal, you'll need to create two different versions of your webpage or user interface. These are typically referred to as Variant A (the control) and Variant B (the change).

3. Split Your Audience: Next, you'll need to split your audience into two equal groups. One group will see Variant A, while the other group will see Variant B.

4. Test: With your audience split, you can now start the testing process. This involves showing both variants to your audience at the same time and monitoring their interactions.

5. Analyze the Results: After the test has run for a sufficient amount of time, you'll need to analyze the results. This involves comparing the performance of Variant A against Variant B to see which one achieved your goal more effectively.

For example, let's say you run an e-commerce store and you want to increase the number of product purchases. You could create two different versions of your product page, with Variant A using your current design and Variant B featuring a more prominent "Add to Cart" button. You would then show both versions to equal halves of your audience, and compare the number of purchases from each group to determine which design leads to more sales.

Bucket testing is a powerful tool for improving your user experience and boosting your conversion rates. By comparing two different variants, you can make data-driven decisions about what changes to implement on your website or app.