Learn how to elevate your experimentation approach across every customer touchpoint and unlock what truly drives conversion, retention, and lifetime value.
Experiment with first-time visitor pop-ups comparing social proof against discount messaging, and test simplified authentication methods like “one-time codes” to reduce friction during the sign-up and checkout process.
Test region-specific approaches including localized landing pages, navigation patterns that match local shopping behaviors, and preferred payment methods. Increase conversion rates while maintaining brand consistency across diverse global markets.
Cater to customers without overwhelming them. Test different recommendation approaches based on purchase history, messaging variations, and optimal timing windows to find which features are making your products sticky.