Discover proven experiments that transform sign-ups into active, loyal users, and gain the data-driven edge in a competitive fintech market.
Experiment with simpler forms, progress indicators, and trust signals—like FDIC badges—to remove onboarding roadblocks. With A/B testing across key steps, leading neobanks see fewer drop-offs and higher completion rates.
Nudge new users to fund their accounts or make an initial transaction as soon as possible. Small incentives or personalized push notifications have been shown to rapidly convert sign-ups into active customers, boosting early engagement.
Earn user confidence by transparently showcasing security measures and offering 24/7 support. These experiments prove critical for encouraging customers to view your neobank as a primary account rather than a secondary option.