Startup of the Week: Omnia Fishing

Omnia Fishing is optimizing every aspect of their e-commerce store across both their website and mobile apps.

CTO & Co-founder Dan Wick shares how they are scaling with Statsig: "With the Statsig SDK libraries in place on our website and in our (iOS and Android) apps, we are able to rapidly set up A/B tests on the fly."

Key use cases:

A/B testing on their iOS and Android apps to optimize trial conversions and user onboarding.
A/B testing on their website for various elements to drive growth metrics.
ID Resolution using Statsig's UUID as unique identifiers for their users (for targeting and tracking).

About Omnia Fishing: Omnia Fishing is an e-commerce store specializing in smarter fishing tackle and outdoor gear shopping, tailored to the lakes you fish.

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