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Above-Fold

"Above the fold" is a term that originates from the newspaper industry, where the most important news stories are placed on the upper half of the front page, which is visible when the paper is folded for display or sale. In the context of web design and user experience (UX), "above the fold" refers to the portion of a webpage that is visible without scrolling.

The content placed "above the fold" is crucial as it's the first thing users see when they land on a webpage. It often includes key elements such as:

  • The website's logo and name

  • The main navigation menu

  • A headline or title

  • Key call-to-action (CTA) buttons

  • High-quality images or a slider

  • Brief introductory text or overview

The "above the fold" area plays a significant role in user engagement and conversion rates. It should be designed to grab the user's attention, provide key information, and guide them towards taking a desired action, such as signing up for a service, purchasing a product, or reading more content.

For example, on the Statsig blog, the "above the fold" area includes the Statsig logo, a navigation menu, the blog post title, author information, and the beginning of the blog post content. This design provides users with immediate information about the website and the specific blog post, encouraging them to continue reading.

It's important to note that the size of the "above the fold" area can vary depending on the user's screen size and resolution. Therefore, web designers often aim for responsive designs that adapt to different screen sizes, ensuring that the most important content remains "above the fold."

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What builders love about us

OpenAI OpenAI
Brex Brex
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Ancestry Ancestry
At OpenAI, we want to iterate as fast as possible. Statsig enables us to grow, scale, and learn efficiently. Integrating experimentation with product analytics and feature flagging has been crucial for quickly understanding and addressing our users' top priorities.
OpenAI
Dave Cummings
Engineering Manager, ChatGPT
Brex's mission is to help businesses move fast. Statsig is now helping our engineers move fast. It has been a game changer to automate the manual lift typical to running experiments and has helped product teams ship the right features to their users quickly.
Brex
Karandeep Anand
President
At Notion, we're continuously learning what our users value and want every team to run experiments to learn more. It’s also critical to maintain speed as a habit. Statsig's experimentation platform enables both this speed and learning for us.
Notion
Mengying Li
Data Science Manager
We evaluated Optimizely, LaunchDarkly, Split, and Eppo, but ultimately selected Statsig due to its comprehensive end-to-end integration. We wanted a complete solution rather than a partial one, including everything from the stats engine to data ingestion.
SoundCloud
Don Browning
SVP, Data & Platform Engineering
We only had so many analysts. Statsig provided the necessary tools to remove the bottleneck. I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig.
Ancestry
Partha Sarathi
Director of Engineering
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