Definition of active users

What are active users?

Active users are individuals who engage with a digital product or service within a specific timeframe, such as daily, weekly, or monthly. This metric measures user engagement and provides insights into the overall health of your digital product. By tracking active users, you can understand how frequently people are interacting with your offerings.

Why track active users?

• Provides insights: Understand user engagement levels and product popularity. Learn more about Monthly Active Users (MAU).

• Identifies key features: See which features users love most. Check out How Statsig Works.

• Detects behavior changes: Spot drops in engagement quickly, addressing issues fast. Find out about Daily Active Users (DAU).

How active users influence business decisions

• Informs strategies: Use data to shape marketing and product development. Explore Weekly Active Users (WAU).

• Resource allocation: Focus on features that drive user engagement. See all Features.

• Growth forecasting: Plan for scalability based on user trends. Learn how Statsig Works.

Examples of active users metrics

Daily active users (DAU)

DAU measures unique users engaging daily. For instance, track daily logins on a social media app. For more detailed information, you can check the definition of a Daily Active User and understand how Statsig tracks this metric.

Weekly active users (WAU)

WAU counts unique users interacting weekly. Example: users checking a news site at least once a week. For an in-depth explanation, you can refer to Statsig's Weekly Active Users definition and see how it is implemented.

Monthly active users (MAU)

MAU tallies unique users engaging monthly. For example, users making purchases on an e-commerce platform within a month. To get a comprehensive understanding, you can look at the Monthly Active Users metric on Statsig and explore the Statsig Glossary for MAU.