Amplitude is a comprehensive product analytics platform that empowers teams to understand user behavior and drive data-informed decisions. Statsig offers a seamless, bi-directional integration with Amplitude, enabling you to leverage the power of both platforms for enhanced experimentation and analysis.

This integration is crucial for teams looking to optimize their product development and user engagement strategies. By connecting Statsig and Amplitude, you can gain a holistic view of how your features and experiments impact user behavior and key metrics.

Overview of Amplitude integration

Statsig's Amplitude integration consists of three key components: incoming events, outgoing events, and cohort syncing. This bi-directional data flow allows you to:

• Forward events from Amplitude to Statsig for analysis and experimentation

• Send Statsig events to Amplitude for a comprehensive view of user interactions

• Sync Amplitude cohorts to Statsig segments for targeted experimentation and analysis

By leveraging these components, you can create a powerful feedback loop between your experimentation and analytics efforts. This integration enables you to make data-driven decisions based on a deep understanding of user behavior and the impact of your product changes.

The Amplitude integration is essential for teams looking to optimize their product development process and drive meaningful improvements in user engagement and retention. By combining the strengths of Statsig and Amplitude, you can unlock valuable insights and make informed decisions that drive growth and success.

Configuring incoming events

To start receiving events from Amplitude in Statsig, you'll need to set up a data destination in Amplitude. Navigate to the Data Destinations page and click "Add Destination". Search for and select the Statsig Event Streaming destination.

Give your destination a name, click "Create Sync", and enter your Statsig Server Secret Key. This key can be found in your Statsig Project Settings under API keys. Select the events you want to send to Statsig, ensure the status is "Enabled", and click "Save".

Finally, enable the Amplitude Incoming integration on the Integrations page of your Statsig project. This will start the flow of events from Amplitude to Statsig.

Configuring outgoing events

Sending Statsig events to Amplitude is a straightforward process. In your Amplitude account, navigate to the Settings and click on the Projects tab. Choose the project you want to send data to and copy the API Key.

In the Statsig console, go to the Integrations page and click on the Amplitude card. Switch to the Outbound tab and paste the API Key into the provided text box. Click "Enable" to start sending Statsig events to your Amplitude project.

Once enabled, any data logged to Statsig will automatically appear in your connected Amplitude project. This allows you to leverage Amplitude's powerful analytics capabilities with your Statsig event data.

Advanced features and best practices

First exposures feature

The first exposures feature is an enterprise-tier offering that simplifies project insights in Amplitude. By forwarding only the first exposure events instead of every exposure, it reduces the overall event volume. First exposures are calculated daily and forwarded to Amplitude around 7 pm UTC.

To enable this feature, reach out to the Statsig support team. Once enabled, you can go to the event filtering tab of the Ahttps://statsig.com/slackmplitude integration and enable the "First Exposure" setting.

Event filtering and cohort syncing

Statsig allows you to customize which events are sent and received via the Amplitude integration using event filtering. This gives you fine-grained control over the data flow between the two platforms.

You can also sync Amplitude cohorts to Statsig segments for targeted analysis. This enables you to leverage Amplitude's powerful cohort creation capabilities within Statsig's experimentation platform. For up-to-date configuration information on syncing cohorts, refer to Amplitude's documentation.

By utilizing these advanced features, you can optimize your data integration between Statsig and Amplitude. This allows you to focus on the most relevant events and user segments for your experimentation and analysis needs.