What is behavioral segmentation?

Behavioral segmentation divides your customer base into distinct groups based on their behaviors and interactions with your product or service. This method helps you understand and target customers more effectively by examining actions such as purchase history, website interactions, and product usage patterns.

Examples of behavioral segmentation

Purchase segmentation

Identify customers who frequently buy during sales periods versus those paying full price. This helps tailor promotions and discounts to maximize sales. Focus your efforts on the most responsive groups. For more insights on customer behavior, explore Customer Journey Management and consider using tools like the A/B Testing Calculator to fine-tune your strategies.

Usage segmentation

Recognize heavy users engaging daily versus light users logging in occasionally. Use this data to boost engagement among light users. Tailor features and support accordingly. You can delve deeper into usage patterns with Daily Active Users (DAU) metrics and optimize engagement through Landing Page Optimization.

Occasion-based segmentation

Observe customers making purchases during specific times, like holidays or back-to-school seasons. Time your marketing campaigns to align with these peaks. Boost sales by tapping into seasonal behaviors. Understanding geographical trends can also be beneficial—learn more about Geotargeting. Additionally, improve your campaign timings with Conversion Rate Optimization techniques.