"Below the fold" is a term rooted in newspaper layout, which has found relevance in web design and digital marketing. In the realm of web content, it pertains to the section of a webpage that necessitates scrolling for visibility.

This content isn't immediately visible upon the webpage's initial loading, analogous to the lower half of a folded newspaper page. The precise content considered "below the fold" can fluctuate based on factors like screen size, device type, and screen resolution.

Understanding what content falls "below the fold" holds significance in Statsig's landscape, particularly during experiment design and feature rollouts. When testing new features or design elements situated "below the fold," it's crucial to gauge their potential impact on user engagement and interaction.

Since users need to scroll down to access this content, considering its placement becomes pivotal for ensuring optimal user experience and effective communication of the intended message.