What are cohorts?

Cohorts are groups of users who share similar characteristics or behaviors within a specific period. This helps you analyze user behavior and trends more effectively.

By segmenting users into cohorts, you can isolate and study specific user actions. This makes it easier to understand user journeys and identify pain points.

Examples of cohorts

New users

New users are those who signed up within the last 30 days. You can analyze how quickly they adopt new features. This helps in understanding their initial engagement levels. For more details on how to analyze user engagement, refer to Retention Chart, Cohort Metrics, and the definition of Monthly Active Users.

Active users

Active users have been active in the last 90 days and signed up more than 30 days ago. Study their ongoing engagement and feature usage. This helps in identifying what keeps them engaged. To delve deeper into user engagement, see Weekly Active Users, Daily Active Users, and User Accounting Metrics.

Inactive users

Inactive users haven't been active in the past 90 days. Investigate why they stopped using your product. This helps in developing strategies for re-engagement. For insights into user retention and churn, check out Churn Rate, Reading the Retention Graph, and Bounce Rate.