What are combine events?

Combine events refer to merging multiple events into a single custom event for streamlined analysis and tracking. This process helps you consolidate related activities, making it easier to understand complex user behaviors.

By combining events, you reduce the number of individual events you need to manage. Instead of tracking multiple, separate actions, you get a single, aggregated view. This simplification can significantly enhance your data accuracy, as related events are captured in a unified manner.

Why use combine events?

Combining events simplifies complex user behavior analysis. You get a clearer view of user journeys without sifting through multiple events. This makes it easier to spot trends and patterns.

Managing fewer individual events saves time. You avoid clutter in your analytics dashboard. This streamlined approach helps you focus on what matters.

Consolidating related events enhances data accuracy. You reduce the chances of missing or misinterpreting user actions. This leads to more reliable insights.

Benefits of combine events:

• Clearer user behavior analysis

• Fewer individual events to manage

• Improved data accuracy

Examples of combine events

Example 1: user activation

Combine 'Sign Up', 'Email Verification', and 'First Login'. This tracks when a user becomes active. It simplifies understanding user engagement.

Example 2: completed purchase

Merge 'Add to Cart', 'Proceed to Checkout', and 'Payment Confirmation'. This helps analyze successful transactions. It also reduces the complexity of tracking purchase behavior.

Best practices for combine events

Use clear naming conventions for combined events. This helps in identifying and managing events easily. Simple names make analysis straightforward. For example, using consistent naming conventions like "page_view" ensures that there are no duplicate entries with different casing.

Regularly review and update combined event criteria. User behavior changes over time. Keeping criteria up-to-date ensures relevance. You can use tools such as the Metrics Tab to view and analyze these updates.

Test combined events to ensure accurate data collection. Verify that each event triggers correctly. This avoids data discrepancies. For example, logging events via SDKs can help you capture the necessary data points accurately.