What is a company dashboard?

A company dashboard is a visualization tool that consolidates key performance indicators (KPIs) and metrics into a single, interactive interface. It helps you monitor and analyze data from various departments.

With a dashboard, you can quickly see how different parts of your business are performing. It aggregates data from multiple sources, giving you a comprehensive view. This centralized approach makes it easier to manage and interpret information.

Dashboards offer real-time data access, so you always have the latest information at your fingertips. This immediacy allows for quicker decision-making and more responsive strategic planning. The ability to see current data helps you act swiftly when necessary.

Why use company dashboards?

• Real-time data access: Dashboards give you up-to-date information. This allows teams to act on the latest data. Immediate insights lead to faster decisions. For example, you can quickly find the charts that matter to you by navigating to the Dashboard tab and using the search functionality. Learn more about automatically generating dashboards based on certain entity metadata.

• Centralized information: All relevant data is in one place. This makes it easier to manage and interpret. No more jumping between systems. Using dashboards, you can create and add various types of chart widgets to visualize custom metrics, including drilldown charts, retention charts, and user journey charts.

• Enhanced collaboration: Dashboards can be shared across departments. This fosters better communication and teamwork. Everyone stays on the same page. For instance, you can add or create chart widgets and annotate dashboards with context or create section headers for better readability. Explore the different types of widgets you can add to a dashboard to facilitate collaboration and communication.

Key features of effective company dashboards

• Customizable widgets: Personalize your dashboard to show the metrics that matter most. Adjust widgets to fit your needs. Keep everything relevant and focused. For more information on customizing widgets, check out Statsig's documentation on dashboards.

• Interactive charts: Leverage bar charts, pie charts, and line graphs. Enhance data interpretation with varied visualizations. Make complex data easy to understand. You can explore different chart types such as Metric Drilldown Charts, Funnels, and Retention Charts.

• Data integration: Merge information from multiple sources. Gain a complete view of your metrics. Streamline data analysis by consolidating everything in one place. Learn more about data integration and how to add different types of widgets to your dashboard.

Examples of company dashboards

1. Marketing dashboard

• Metrics to include: Campaign performance, conversion rates, traffic sources.

• Use case: Helps marketing teams identify effective channels and campaigns. Optimizes strategies for better results.

2. Sales dashboard

• Metrics to include: Sales revenue, customer acquisition cost, high-value customers.

• Use case: Assists sales teams in tracking performance. Identifies growth opportunities quickly.

3. Financial dashboard

• Metrics to include: Operational expenses, profit margins, revenue trends.

• Use case: Enables finance teams to manage budgets. Tracks financial health efficiently.