Introduction to digital product analytics

Digital product analytics involves understanding how customers engage with digital products. It’s about tracking user interactions, analyzing behavior, and gaining insights. By doing this, you can make informed decisions on how to improve your product.

Key metrics in digital product analytics

What is engagement?

Engagement tracks how users interact with your product. It identifies which features users leverage most. It also shows how frequently users return. For a deeper understanding, you can explore the following resources:

• Behavioral Targeting

• Customer Journey Management

• Enterprise Analytics

How to measure retention?

Retention examines the return rate of users over time. It identifies factors that keep users coming back. This helps understand long-term user retention. You can learn more about measuring retention by looking into:

• Retention

• Charts in Metrics Explorer

• Scoping to Specific Cohorts

Types of analyses in digital product analytics

What is cohort analysis?

Cohort analysis groups users by shared characteristics or behaviors. It helps identify high-value customers. It also highlights those needing engagement nudges. Learn more about cohort analysis. Explore use cases of cohort analysis.

How to perform funnel analysis?

Funnel analysis visualizes user progression through steps. It identifies drop-off points to improve conversion rates. This helps streamline the user journey. Understand funnel charts and review example use cases.