Understanding event activity

What is event activity?

Event activity measures how users engage with specific events on your platform. It helps you understand which actions users take and how often they interact with certain features.

Events can be classified as either active or inactive. Active events involve direct user interaction, like clicking a button or completing a form. Inactive events occur without user action, such as a system-generated notification.

Managing event activity status

How to change event activity status

To change an event's status, follow these steps:

1. Select the checkbox beside the event name.

2. Click the Edit Activity drop-down menu.

3. Choose the new status.

Changing an event's status affects historical data immediately. This change is retroactive, so past data will reflect the update.

Why change event activity status?

Mark events as inactive if they don't involve user interaction, like automated notifications.

Accurate status helps in precise data analysis and improves insights. It ensures your metrics reflect true user engagement.

For more information on how to manage event metrics, refer to Metrics Tab.

Learn more about customizing event filtering in this Event Filtering guide.

Check out best practices for logging custom events here.

Examples of active and inactive events

Active Event: A user clicks the 'Add to Cart' button. This action shows direct engagement with your platform. Learn more

Inactive Event: A 'Push Notification Sent' event. This event requires no user action. More details

Active Event: A user completes the 'Checkout' process. This indicates active participation. Read more