Understanding events in tracking

What is event tracking?

Event tracking captures and logs specific actions users take within your product. It helps you understand user behavior and evaluate feature engagement. When users interact with your product, each action—such as clicking a button, completing a form, or making a purchase—can be tracked as an event. This data offers a detailed view of how users navigate and use your product.

Examples of commonly tracked events

What are common events?

• Page views: Monitor which pages are frequently visited. Learn more about logging events here.

• Sign-ups: Track new user registrations to gauge growth. See documentation on how to log events for more details.

• Purchases: Record completed transactions to measure revenue. Check out best practices for event naming here.

How to use these examples?

Analyze page views to optimize content placement. Use sign-up data to enhance onboarding processes. Evaluate purchase data for sales and marketing strategies.

• Page views: Identify popular pages. Adjust content accordingly. Understand where these events end up here.

• Sign-ups: Improve the sign-up flow. Increase new user acquisition. Refer to the Metrics Tab for detailed analysis.

• Purchases: Assess sales performance. Refine marketing efforts. Learn about how metrics for experiments are used here.

Industry-specific event tracking

What should e-commerce sites track?

• Product views: Identify popular items.

• Cart abandonment: Understand drop-off points.

• Checkout completions: Measure successful transactions.

What should SaaS platforms track?

• Feature usage: Monitor the adoption of core features.

• Trial conversions: Track free-to-paid conversions.

• User engagement: Analyze active user metrics.

Best practices for effective event tracking

How to plan your tracking strategy?

• Start with critical events: Focus on events that align with your key metrics.

• Use descriptive names: Ensure event names are clear and consistent.

• Incorporate properties: Add context to events with relevant properties.

How to implement server-side tracking?

• Ensure data accuracy: Track events server-side.

• Reduce event loss: Avoid client-side limitations.

• Enhance data reliability: Improve analysis quality.