Harnessing the power of customer data is crucial for businesses to deliver personalized experiences and drive growth. Statsig's integration with mParticle, a leading customer data platform, empowers you to unlock the full potential of your data.

By seamlessly connecting Statsig and mParticle, you can effortlessly sync your customer data, enabling advanced experimentation and feature management across your entire tech stack.

What is mParticle?

mParticle is a customer data platform that helps businesses collect, cleanse, and activate their customer data. It serves as a central hub for all your data sources, allowing you to gain a comprehensive view of your customers.

With mParticle, you can easily ingest data from various touchpoints, such as mobile apps, websites, and server-side systems. The platform automatically cleanses and normalizes the data, ensuring its accuracy and consistency.

One of mParticle's key features is identity resolution. It stitches together data from different sources, creating a unified customer profile. This allows you to understand each customer's journey across multiple devices and channels.

mParticle also provides powerful data activation capabilities. You can seamlessly connect your customer data to over 300 downstream tools and platforms, including analytics, marketing automation, and personalization engines.

By leveraging mParticle's robust data foundation, you can make informed decisions, optimize your marketing efforts, and deliver exceptional customer experiences.

What is Statsig?

Statsig is a feature management and experimentation platform that enables companies to make data-driven decisions. It provides a suite of tools for feature flagging, A/B testing, and product analytics. With Statsig, you can easily control the rollout of new features and measure their impact on user behavior.

At its core, Statsig allows you to create and manage feature flags within your application. Feature flags let you toggle functionality on and off for specific user segments, giving you fine-grained control over who sees what. This is particularly useful for gradually releasing new features or conducting targeted experiments.

Statsig also offers a powerful A/B testing framework that simplifies the process of running controlled experiments. You can define multiple variations of a feature, allocate users to different test groups, and track key metrics to determine the most effective version. Statsig's analytics dashboard provides real-time insights into how your experiments are performing, allowing you to make informed decisions based on data.

By integrating Statsig with mParticle, you can seamlessly connect your feature flags and experiments to your existing data pipeline. mParticle acts as a central hub for collecting and routing customer data from various sources. With the Statsig-mParticle integration, you can easily send user events and attributes to Statsig for analysis and segmentation.

This integration enables you to leverage mParticle's rich data to enhance your experimentation capabilities. For example, you can use mParticle's user profiles to create targeted segments based on demographics, behavior, or other attributes. These segments can then be used to define audiences for your Statsig feature flags and A/B tests, ensuring that you're delivering the right experiences to the right users.

How does this Statsig and mParticle integration work?

Setting up the Statsig and mParticle integration is a straightforward process. First, copy your Statsig Server Secret Key from the API Keys tab in the Statsig console. Then, use this key to configure a Statsig Event Integration via mParticle's integrations directory.

To ensure your mParticle events are associated with your Statsig Feature Gates or Experiments, you must use mParticle's IDSync framework. This allows your mParticle events to pass along the same user IDs used with the Statsig SDK.

Once the integration is set up, data flows seamlessly between the two platforms. Events from mParticle are sent to Statsig, where they can be found in the Metrics tab of the Statsig console. These events are automatically included in Pulse and Experiment results for your feature gates and experiments.

Exporting Statsig events to mParticle is also easy. Simply configure your integration in mParticle, provide a name for your Statsig Feed, and copy the Server to Server Key and Secret. Then, navigate to the Integrations page in the Statsig console, paste the key and secret, and enable the integration.

The combination of Statsig and mParticle unlocks powerful use cases. By gathering a holistic view of your customers from all data sources and sending it to Statsig, you can derive valuable customer intelligence. This integration also allows you to send data from mobile apps, web pages, and more to Statsig without any custom development.

Ultimately, the Statsig and mParticle integration empowers you to create a unified view of your customers by combining data from various sources. This enables you to make data-driven decisions, test new features, and optimize your product for growth.

How to learn more about the mParticle and Statsig integration

To dive deeper into the mParticle and Statsig integration, start by exploring the official documentation from both platforms. Statsig provides a comprehensive guide on integrating with mParticle, covering everything from configuring incoming events to mapping user IDs. mParticle also offers detailed documentation on setting up the Statsig integration, including step-by-step instructions for input feeds and output events.

If you have specific questions or need assistance, don't hesitate to reach out to the support teams at Statsig and mParticle. Both companies offer dedicated support channels to help you get the most out of the integration. You can also join the Statsig Slack community to connect with other users, share experiences, and learn from the collective knowledge of the group.

Stay up-to-date on the latest developments and best practices by attending webinars and events focused on the mParticle and Statsig integration. These events provide valuable insights from experts and real-world examples of how companies are leveraging the integration to drive growth and innovation. Keep an eye on the Statsig blog for announcements of upcoming events and webinars.