Sony’s PS Stars: a closer look at regional return plans

Last year, we finally decided to start moving all server‑side SDK logic into one Rust core engine. Here's how.

How experimentation evolved from a niche practice into the default way modern tech companies build, grow, and make decisions.

A technical survey of marketing attribution models—from rule-based heuristics to data-driven, causal, and deep learning approaches. Formulas included.

Statsig’s Q1 2025 Hackathon roundup: AI tools, analytics upgrades, culture hacks, and experimental features born from two days of creative chaos.

SEO AB tests randomize by page rather than user, unlike normal AB tests. With the right tools, these tests can be easy to run, and have impressive impact.

Statistical significance ensures data-driven decisions are reliable by distinguishing genuine patterns from random chance, minimizing costly errors.