Today, we’re continuing to invest in our Stats Engine with the addition of Sequential Testing capabilities. In Sequential Testing, the p-values for each preliminary analysis window are adjusted to compensate for the increased false positive rate associated with peeking. The goal is to enable early decision-making when there's sufficient evidence, while limiting the risk of false positives.
To enable Sequential Testing on your experiment, we require setting a target duration (which is used to calculate the adjusted p-values). We provide a handy Power Analysis Calculator within Experiment Setup to enable quick and easy estimation of target duration.
Once a target duration is set, simply toggle on Sequential Testing to start seeing adjusted confidence intervals overlayed over the default 95% confidence interval within your Pulse results.