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🧮 Sum Property Values at Funnel Conversion
10/30/2025
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🧮 Sum Property Values at Funnel Conversion
You can now sum a numeric event property for the final step of a funnel to quantify value generated by conversions.
What You Can Do Now
Attribute revenue to a funnel by summing a property like order_value on the conversion step.
Measure other totals such as items_count, credits_used, or time_spent for converted units.
View the total directly in the funnel table as a new column on the final step.
How It Works
In your funnel’s Advanced settings, select Sum property value for last step.
Choose the numeric property from the conversion event to sum.
The funnel table adds a column on the final step showing the total for units that converted.
The sum reflects the same cohort and filters used by the funnel.
For totals across all conversion events, turn Unique Users off. With Unique Users on, each user contributes at most one conversion to the sum.
Impact on Your Analysis
Connect conversion to value by quantifying totals like revenue for the users who completed the funnel.
Compare totals across segments using your existing breakdowns to see where value concentrates.
Track changes to total value when you adjust steps, filters, or time ranges.
Available today on cloud. Coming next month for Warehouse Native.
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