Frequently Asked Questions

A curated summary of the top questions asked on our Slack community, often relating to implementation, functionality, and building better products generally.
Statsig FAQs

Why am I only seeing 'statsig' events in Google Analytics 4 after enabling all Statsig Events?

When integrating Statsig with Google Analytics 4 (GA4), you might notice that all events are sent under the name 'statsig'. This is expected behavior as Statsig sends all logged events and exposures to GA4 under this name once the integration is enabled. These events include properties such as 'category', 'config', 'group', 'value', 'stable_id', 'user_id', 'user_ip', and 'user_userAgent'.

The GA4 integration works for all experiments, not just the ones created after the integration is complete. However, it's important to note that the events are forwarded to a configured Data Stream and can be filtered with event filtering. If you're not seeing the expected events, it might be worth checking your event filtering settings or the configuration of your Data Stream.

Google Analytics is known to have delayed reports, which can range from 24 to 48 hours. Therefore, if you have recently enabled the integration, it might just be a matter of waiting for the events to appear in GA4.

Also, ensure that in the integration configuration, you have selected the necessary options to send all events, including any new events. If you're still having issues, please reach out to the Statsig team for further assistance.

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What builders love about us

OpenAI OpenAI
Brex Brex
Notion Notion
SoundCloud SoundCloud
Ancestry Ancestry
At OpenAI, we want to iterate as fast as possible. Statsig enables us to grow, scale, and learn efficiently. Integrating experimentation with product analytics and feature flagging has been crucial for quickly understanding and addressing our users' top priorities.
Dave Cummings
Engineering Manager, ChatGPT
Brex's mission is to help businesses move fast. Statsig is now helping our engineers move fast. It has been a game changer to automate the manual lift typical to running experiments and has helped product teams ship the right features to their users quickly.
Karandeep Anand
At Notion, we're continuously learning what our users value and want every team to run experiments to learn more. It’s also critical to maintain speed as a habit. Statsig's experimentation platform enables both this speed and learning for us.
Mengying Li
Data Science Manager
We evaluated Optimizely, LaunchDarkly, Split, and Eppo, but ultimately selected Statsig due to its comprehensive end-to-end integration. We wanted a complete solution rather than a partial one, including everything from the stats engine to data ingestion.
Don Browning
SVP, Data & Platform Engineering
We only had so many analysts. Statsig provided the necessary tools to remove the bottleneck. I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig.
Partha Sarathi
Director of Engineering
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