Statsig Perspectives

Thoughts and insights from the team at Statsig

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How to add Feature Flags to Next.JS

Brock Lumbard
Wed Jun 05 2024

Intro to product analytics

The Statsig Team
Wed May 29 2024

Boosting customer retention rate

The Statsig Team
Wed May 22 2024

Your guide to B2B product launches

The Statsig Team
Fri May 17 2024

What is a canary deployment?

The Statsig Team
Tue Mar 05 2024

How to apply hypothesis-driven development

The Statsig Team
Fri Mar 01 2024

How to implement continuous delivery

The Statsig Team
Fri Feb 16 2024

What is MAU and why does it matter?

The Statsig Team
Fri Feb 16 2024

Leveraging deployment automation

The Statsig Team
Fri Feb 16 2024

Introduction to trunk-based development

The Statsig Team
Fri Feb 16 2024

What is a modern tech stack?

The Statsig Team
Fri Feb 16 2024

Kill switches in software development

The Statsig Team
Fri Feb 16 2024

What are feature toggles?

The Statsig Team
Thu Feb 15 2024

What are the benefits of using feature flags?

The Statsig Team
Thu Feb 15 2024

What does a product analyst do?

The Statsig Team
Thu Feb 15 2024

What is an "ah ha" moment?

The Statsig Team
Thu Feb 15 2024

Why should you care about product analytics?

The Statsig Team
Thu Feb 15 2024

A guide to user analytics

The Statsig Team
Thu Feb 15 2024

A guide to creating a data ecosystem

The Statsig Team
Thu Feb 15 2024

What is mobile analytics?

The Statsig Team
Thu Feb 15 2024

Event based analytics 101

The Statsig Team
Thu Feb 15 2024

What is a significance test in A/B testing?

The Statsig Team
Thu Feb 15 2024

What is a feature branch?

The Statsig Team
Thu Feb 15 2024

Server-side testing explained

The Statsig Team
Thu Feb 15 2024

What is customer analytics?

The Statsig Team
Thu Feb 15 2024

AARRR: the pirate metrics framework

The Statsig Team
Thu Feb 15 2024

What is product operations?

The Statsig Team
Thu Feb 15 2024

What is multivariate (MVT) testing?

The Statsig Team
Thu Feb 15 2024

What is statistically significant?

The Statsig Team
Thu Feb 15 2024

User Stickiness: metrics and best practices

The Statsig Team
Thu Feb 15 2024

5 feature flag best practices

The Statsig Team
Thu Feb 15 2024

How to calculate statistical significance

The Statsig Team
Thu Feb 15 2024

What makes a successful b2b product launch?

The Statsig Team
Thu Feb 15 2024

An introduction to A/B testing

The Statsig Team
Thu Feb 15 2024

UX Analytics 101

The Statsig Team
Thu Feb 15 2024

What is split testing?

The Statsig Team
Thu Feb 15 2024

How to beta test your software products

The Statsig Team
Thu Feb 15 2024

What is behavioral segmentation?

The Statsig Team
Thu Feb 15 2024

Calculating customer churn rate

The Statsig Team
Thu Feb 15 2024

How to compare mobile analytics tools

The Statsig Team
Thu Feb 15 2024

What is an A/B testing tool?

The Statsig Team
Thu Feb 15 2024

How to measure user onboarding

The Statsig Team
Thu Feb 15 2024

Feature toggles defined

The Statsig Team
Thu Feb 15 2024

What's the formula for a significance test?

The Statsig Team
Thu Feb 15 2024

What types of testing environments are there?

The Statsig Team
Thu Feb 15 2024

What is a multi-arm bandit?

The Statsig Team
Thu Feb 15 2024

What is feature management?

The Statsig Team
Thu Feb 15 2024

How to start implementing feature flags

The Statsig Team
Thu Feb 15 2024

How to measure user retention

The Statsig Team
Thu Feb 15 2024

Your guide trunk based development strategies

The Statsig Team
Thu Feb 15 2024

Ways to improve LTV

The Statsig Team
Thu Feb 15 2024

A/B Testing ABC's

The Statsig Team
Thu Feb 15 2024

Top of funnel (ToFu) explained

The Statsig Team
Thu Feb 15 2024

What types of test environments are there?

The Statsig Team
Thu Feb 15 2024

What is the role of a product operations team?

The Statsig Team
Thu Feb 15 2024

Understanding Active Users: MAU, WAU, DAU

The Statsig Team
Thu Feb 15 2024

What defines “product success”?

The Statsig Team
Thu Feb 15 2024

An introduction to testing in production

The Statsig Team
Thu Feb 15 2024

A guide to mobile analytcis

The Statsig Team
Thu Feb 15 2024

What is customer lifetime value?

The Statsig Team
Thu Feb 15 2024

A/B testing methodology

The Statsig Team
Thu Feb 15 2024

How to stand out in a crowded market

The Statsig Team
Thu Feb 15 2024

Understanding the north star framework

The Statsig Team
Thu Feb 15 2024

Why measuring user retention is important

The Statsig Team
Thu Feb 15 2024

What is a north star metric?

The Statsig Team
Thu Feb 15 2024

What is user engagement?

The Statsig Team
Thu Feb 15 2024

What is a PLG framework?

The Statsig Team
Thu Feb 15 2024

What is the importance of web analytics?

The Statsig Team
Thu Feb 15 2024

How does canary testing reduce risk?

The Statsig Team
Thu Feb 15 2024

Ecommerce analytics 101

The Statsig Team
Thu Feb 15 2024

What is cohort analysis?

The Statsig Team
Thu Feb 15 2024

Product experimentation explained

The Statsig Team
Thu Feb 15 2024

What is a beta launch?

The Statsig Team
Thu Feb 15 2024

What is continuous development?

The Statsig Team
Thu Feb 15 2024

How to spot power users

The Statsig Team
Thu Feb 15 2024

How to automate software deployment

The Statsig Team
Thu Feb 15 2024

Unlocking potential with product analytics

The Statsig Team
Thu Feb 15 2024

A simple explanation of feature flags

The Statsig Team
Thu Feb 15 2024

What does a growth team do?

The Statsig Team
Thu Feb 15 2024

Benefits and use cases of progressive delivery

The Statsig Team
Thu Feb 15 2024

A/B testing: a short definition

The Statsig Team
Thu Feb 15 2024

How to evaluate A/B testing tools

The Statsig Team
Thu Feb 15 2024

What is a multi-armed bandit?

The Statsig Team
Thu Feb 15 2024

Introduction to mobile data analytics

The Statsig Team
Thu Feb 15 2024

Business inteligence vs, business analytics

The Statsig Team
Thu Feb 15 2024

Your guide to user retention

The Statsig Team
Thu Feb 15 2024

Continuous deployment vs. continuous delivery

The Statsig Team
Thu Feb 15 2024

What is product-led growth (PLG)?

The Statsig Team
Thu Feb 15 2024

How to test your hypothesis (with statistics)

The Statsig Team
Thu Feb 15 2024

A guide to user testing

The Statsig Team
Thu Feb 15 2024

Top product metrics to track

The Statsig Team
Thu Feb 15 2024

What is retention analysis?

The Statsig Team
Thu Feb 15 2024

Understanding statistical significance

The Statsig Team
Thu Feb 15 2024

How to calculate lifetime value (LTV)

The Statsig Team
Thu Feb 15 2024

What is a minimum viable product?

The Statsig Team
Thu Feb 15 2024

What are product metrics?

The Statsig Team
Thu Feb 15 2024

Feature flag management 101

The Statsig Team
Thu Feb 15 2024

Multivariate testing 101

The Statsig Team
Thu Feb 15 2024

What is trunk based development?

The Statsig Team
Thu Feb 15 2024

Calculating daily active users (DAU)

The Statsig Team
Thu Feb 15 2024

What does PLG really mean?

The Statsig Team
Thu Feb 15 2024

Why you need an experiment hypothesis

The Statsig Team
Thu Feb 15 2024

Split testing vs. A/B testing

The Statsig Team
Thu Feb 15 2024

How do feature toggles work?

The Statsig Team
Thu Feb 15 2024

What is query time sampling?

The Statsig Team
Thu Feb 15 2024

What is blue green deployment?

The Statsig Team
Thu Feb 15 2024

Multivariate and A/B testing compared

The Statsig Team
Thu Feb 15 2024

Whare are conversion metrics?

The Statsig Team
Thu Feb 15 2024

How to create a release branch strategy

The Statsig Team
Thu Feb 15 2024

UX analytics explained

The Statsig Team
Thu Feb 15 2024

Interpreting retention analytics

The Statsig Team
Thu Feb 15 2024

Your guide to cohort analysis

The Statsig Team
Thu Feb 15 2024

How to achieve a zero downtime deployment

The Statsig Team
Thu Feb 15 2024

An introduction to product management

The Statsig Team
Thu Feb 15 2024

What is a software deployment?

The Statsig Team
Thu Feb 15 2024

What is product differentiation?

The Statsig Team
Thu Feb 15 2024

Why is improving retention important?

The Statsig Team
Thu Feb 15 2024

BI analytics 101

The Statsig Team
Thu Feb 15 2024

What is a funnel analysis?

The Statsig Team
Thu Feb 15 2024

An introduction to feature flags

The Statsig Team
Thu Feb 15 2024

An introduction to canary testing

The Statsig Team
Thu Feb 15 2024

What is conversion funnel analysis?

The Statsig Team
Thu Feb 15 2024

Your guide to marketing analytics

The Statsig Team
Thu Feb 15 2024

Your guide to feature branching

The Statsig Team
Thu Feb 15 2024

How to run an A/B test

The Statsig Team
Thu Feb 15 2024

Understanding the software release lifecycle

The Statsig Team
Thu Feb 15 2024

Is it A/B tracking or A/B testing?

The Statsig Team
Thu Feb 15 2024

How to conduct conversion analysis

The Statsig Team
Thu Feb 15 2024

Product experimentation: beta launches

The Statsig Team
Thu Feb 15 2024

What should you A/B test?

The Statsig Team
Thu Feb 15 2024

A guide to statistical significance

The Statsig Team
Thu Feb 15 2024

What is usability testing?

The Statsig Team
Thu Feb 15 2024

What is a sample size calculator?

The Statsig Team
Thu Feb 15 2024

Stratified Sampling in A/B Tests

The Statsig Team
Wed Feb 14 2024

What is a software release?

The Statsig Team
Wed Feb 14 2024

What are Guardrail Metrics in A/B Tests?

The Statsig Team
Wed Feb 14 2024

What is a software release cycle?

The Statsig Team
Tue Feb 13 2024

How to build a release management process

The Statsig Team
Tue Feb 13 2024

What does it mean to test a feature?

The Statsig Team
Tue Feb 13 2024

How to target a feature to an individual user

The Statsig Team
Tue Feb 13 2024

Cloud-based deployment models

The Statsig Team
Sat Feb 10 2024

Why you should test in production

The Statsig Team
Sat Feb 10 2024

What is a feature branch?

The Statsig Team
Sat Feb 10 2024

4 best practices for testing with feature flags

The Statsig Team
Sat Feb 10 2024

Test environments 101

The Statsig Team
Fri Feb 09 2024

What is a production environment?

The Statsig Team
Fri Feb 09 2024

What are feature flagging tools?

The Statsig Team
Fri Feb 09 2024

What is a staging environment?

The Statsig Team
Thu Feb 08 2024

Cloud deployment models 101

The Statsig Team
Thu Feb 08 2024

Gitflow vs. Github Flow

The Statsig Team
Wed Feb 07 2024

What is a canary release?

The Statsig Team
Tue Feb 06 2024

Kill switch vs. dead switch

The Statsig Team
Tue Feb 06 2024

What is deployment automation?

The Statsig Team
Tue Feb 06 2024

What are cloudflare workers?

The Statsig Team
Mon Feb 05 2024

A detailed guide to release testing

The Statsig Team
Mon Feb 05 2024

What is an automatic kill switch?

The Statsig Team
Sat Feb 03 2024

Is it dead switch or kill switch?

The Statsig Team
Fri Feb 02 2024

How to Choose the right Git branching strategy

The Statsig Team
Thu Feb 01 2024

Cloud deployment models explained

The Statsig Team
Sat Jan 20 2024

What is statistical significance?

The Statsig Team
Sat Jan 13 2024

How to create an experiment hypothesis

The Statsig Team
Sat Jan 13 2024

A/B testing examples

The Statsig Team
Sat Dec 16 2023

What's a statistically significant sample size?

The Statsig Team
Sat Dec 16 2023

What is user testing?

The Statsig Team
Fri Dec 15 2023

How to test for significance

The Statsig Team
Fri Dec 15 2023

Usability Testing 101

The Statsig Team
Fri Dec 08 2023

When should you use an A/B testing tool?

The Statsig Team
Thu Dec 07 2023

How to run an A/B testing campign

The Statsig Team
Wed Nov 01 2023

How to reduce Type 1 errors in split testing

The Statsig Team
Wed Nov 01 2023

What is A/B testing?

The Statsig Team
Fri Oct 06 2023

If you're looking for our old Medium blog, it's archived here: https://blog.statsig.com

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OpenAI OpenAI
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At OpenAI, we want to iterate as fast as possible. Statsig enables us to grow, scale, and learn efficiently. Integrating experimentation with product analytics and feature flagging has been crucial for quickly understanding and addressing our users' top priorities.
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Brex's mission is to help businesses move fast. Statsig is now helping our engineers move fast. It has been a game changer to automate the manual lift typical to running experiments and has helped product teams ship the right features to their users quickly.
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We only had so many analysts. Statsig provided the necessary tools to remove the bottleneck. I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig.
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Director of Engineering
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