AB Tasty and Apptimize are both digital experience optimization platforms that offer A/B testing, personalization, and feature management capabilities.

While AB Tasty focuses on web experimentation and AI-driven optimization, Apptimize specializes in mobile app optimization and cross-platform testing, targeting product teams, marketers, and developers looking to improve user engagement and drive conversions across various digital channels.

What is AB Tasty?

AB Tasty is a digital experience optimization platform that helps businesses improve their online presence through experimentation, personalization, and AI-driven optimization. Founded in 2011, the company has been providing solutions to over 1,000 global brands, including Clarins, L'Oréal, Sephora, Club Med, USA Today, and Eurosport.

AB Tasty's core offerings include:

• Web experimentation: Test new ideas and make data-driven decisions across all digital channels

• Personalization: Create tailored experiences for each individual, combining specificity with scale

• AI-powered recommendations: Highlight cross-sell opportunities and improve product discovery

• Feature experimentation: Run sophisticated experiments across all channels and devices without impacting performance

The platform focuses on various use cases, such as maximizing ROI, driving engagement throughout the customer journey, fostering customer loyalty, and minimizing risk by testing ideas and rolling out features progressively. AB Tasty works closely with its clients, providing strategic expertise and support to help them achieve their optimization goals.

What is Apptimize?

Apptimize is a leading multivariate testing and feature release management solution for mobile apps, websites, and OTT platforms. The platform empowers product teams to efficiently run A/B tests, roll out new features, and deliver personalized user experiences across multiple digital channels.

Apptimize's core offerings include:

• Cross-platform A/B testing: Experiment with changes on any platform and track the impact across all channels

• Feature flag management: Launch new functionality with confidence and mitigate risk

• Personalized user targeting: Deliver customized experiences to specific user segments

• Release management: Ensure consistent customer experiences and personalized user journeys

With a strong focus on mobile optimization, Apptimize has helped numerous companies achieve significant improvements in their app performance and user engagement. The platform seamlessly integrates with existing technology stacks, enabling digital teams to get started quickly and make data-driven decisions to continuously improve their products.

Pricing comparison

AB Tasty's pricing model is not explicitly stated on their website, suggesting they likely offer custom quotes based on each customer's specific needs and usage requirements.

Apptimize provides three main pricing tiers: a free Standard plan with basic feature flagging, an Advanced plan with additional capabilities, and an Enterprise plan with cross-platform A/B testing. Advanced and Enterprise plan pricing is available upon request.

Considerations and limitations: AB Tasty

AB Tasty is a comprehensive digital experience optimization platform well-suited for businesses focused on optimizing digital experiences across channels. The platform offers a wide range of tools, including web experimentation, feature experimentation, personalization, AI-powered recommendations, and intelligent search. These features enable users to test new ideas, enhance user experiences, and make data-driven decisions to drive growth and engagement.

However, AB Tasty's extensive feature set may be overwhelming for smaller teams or those new to experimentation and personalization. The platform's complexity could introduce a learning curve and require dedicated resources to fully leverage its capabilities. Additionally, the lack of transparent pricing information on their website could be a drawback for potential customers who prefer upfront cost details when evaluating solutions.

• TL;DR: AB Tasty is better suited for businesses seeking a comprehensive platform to optimize digital experiences across channels, but may not be the best fit for smaller teams or those requiring transparent pricing information.

Considerations and limitations: Apptimize

Apptimize is an excellent choice for product teams focused on mobile app optimization and experimentation. The platform's strong emphasis on mobile A/B testing and feature release management makes it well-suited for organizations looking to improve their mobile user experiences. Apptimize's cross-platform capabilities also enable teams to ensure consistent experiences across multiple digital channels.

However, Apptimize may lack some of the advanced analytics capabilities offered by competitors. While the platform provides robust experimentation and feature management tools, teams with more complex data analysis needs may find themselves seeking additional solutions. Additionally, Apptimize's mobile-first approach may not be the best fit for organizations primarily focused on web or other digital channels.

• TL;DR: Apptimize is better suited for product teams prioritizing mobile app optimization and experimentation, but may not be the best choice for those requiring advanced analytics or focusing primarily on web experiences.

An alternative: Statsig

Statsig is an all-in-one platform that offers experimentation, feature flags, and product analytics. It's a great option for companies of all sizes, from startups to enterprises like Notion, Atlassian, and Whatnot. Sign up for free to get started, or contact us for a demo to see how Statsig can help you ship faster and drive growth.