Split and Justuno are both website optimization platforms that help businesses personalize visitor experiences and drive conversions.

While Split focuses on feature management and experimentation for product development teams, Justuno specializes in marketing automation and personalization for e-commerce websites.

What is Split?

Split is a feature management and experimentation platform that combines feature flags, testing, and observability. It enables teams to ship features faster while detecting impact instantly, minimizing risk.

Split's core offerings include:

• Feature flags: Decouple deployment from release, allowing you to deploy code when you want and release when you're ready

• Targeting rules: Gradually release features to segments of your user base using targeting rules

• Automated rollout monitoring: Instantly detect the impact of every feature released, enabling data-informed decisions and continuous improvement

• Feature experimentation: Test features in production and make changes without pushing new code

The platform is designed to solve specific problems for complex and highly regulated organizations in industries such as financial services, healthcare, media, and software. Split's Feature Data Platform provides governance, flexibility, and automation of processes to navigate the unique challenges of releasing new features at scale.

What is Justuno?

Justuno is a website marketing automation platform that helps businesses drive sales through personalized website experiences. The platform offers a wide range of features and tools designed to enhance visitor engagement, capture leads, and ultimately increase conversions.

Justuno's core offerings include:

• Embedded experiences: Engage visitors with personalized messaging and offers

• Pop-ups: Capture leads and reduce cart abandonment with targeted pop-ups

• Quizzes and surveys: Gather valuable customer insights and segment audiences

• AI product recommendations: Boost average order value with personalized recommendations

• Landing pages and exit offers: Optimize the customer journey and retain potential customers

By leveraging advanced segmentation and targeting capabilities, Justuno enables businesses to deliver the right message to the right audience at the right time. This data-driven approach helps brands exceed customer expectations and generate up to 40% more revenue through personalized experiences.

Pricing comparison

Split offers a free plan and paid plans starting at $35 per seat per month, with pricing based on monthly tracked keys and events.

Justuno provides a free plan for websites with less than 2,000 unique visitors per month, and paid plans based on unique visitor volume.

Considerations and limitations: Split

Split is well-suited for complex and highly regulated organizations that require governance, flexibility, and process automation. The platform's advanced feature management, experimentation, and observability capabilities enable teams to maintain control over their releases while ensuring compliance. Split's architecture, designed for performance, security, and resilience, makes it a reliable choice for enterprises with stringent requirements.

However, Split may not be the best fit for teams without dedicated engineering resources or those not focused on building software products. The platform's extensive feature set and powerful capabilities could be overwhelming for teams with simpler needs. Adopting Split effectively requires a certain level of technical expertise and a commitment to implementing feature management and experimentation practices.

• TL;DR: Split is better suited for complex, highly regulated organizations with engineering resources, but may not be ideal for teams without a strong focus on software product development.

Considerations and limitations: Justuno

Justuno is geared toward e-commerce and retail businesses looking to improve website conversions and personalization. Its focus on conversion automation, pop-ups, and targeted messaging makes it a strong choice for businesses aiming to capture leads and drive sales through their websites. Justuno's advanced segmentation and targeting capabilities enable businesses to deliver highly personalized experiences to their visitors.

However, Justuno's limitations may include a lack of advanced experimentation features or integration with tools beyond marketing automation. While it excels at website personalization and conversion optimization, it may not be the best fit for businesses seeking a more comprehensive experimentation platform. Additionally, Justuno's focus on e-commerce and retail may limit its applicability to other industries or use cases.

• TL;DR: Justuno is better suited for e-commerce and retail businesses focusing on website conversions and personalization, but may not be as well-suited for advanced experimentation or integration with tools beyond marketing automation.

An alternative: Statsig

Statsig is an all-in-one platform that offers feature flagging, product analytics, and experimentation — combining the key capabilities of Split and Justuno. Trusted by companies like OpenAI, Notion, and Atlassian, Statsig scales with businesses from startups to enterprises.

Whether you're just starting or looking to expand your experimentation journey, Statsig's transparent pricing and dedicated support make it a compelling option. Sign up for free and see how Statsig can help you build better products.