πŸ”Ž Global Filters in Funnels

Akin Olugbade
Product Manager, Statsig
12/16/2025
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πŸ”Ž Global Filters in Funnels

Funnels now support Global Filters. Global Filters apply across the entire funnel, so you can set shared constraints once instead of repeating them across steps.

What You Can Do Now

  • Apply a single set of filters to all steps in a funnel

  • Filter funnel results using additional artifacts, including:

    • Experiments (for example, only users in a specific experiment or variant)

    • Segments

    • Holdouts

    • ID list based segments

How It Works

  • Use the Global Filters section in the funnel builder to define who should be included in the funnel analysis.

  • Global Filters apply to every step in the funnel.

  • Example use cases:

    • Experiment analysis: Show funnel conversion for users in Variant B of an experiment.

    • Segmented funnel: Restrict the funnel to a specific Segment (for example, β€œPower users”).

    • Holdout-aware reporting: Exclude users in a Holdout to avoid mixing test and control populations.

    • Targeted cohorts: Use an ID list based Segment to analyze conversion for a specific account list.

Impact on Your Analysis

  • Keep funnel results consistent across steps by applying shared constraints once

  • Reduce setup time when iterating on funnel definitions

  • Make it easier to compare funnels across experiments, segments, and holdouts without reworking step logic

Global Filters make it faster to build funnels that match the exact population you want to analyze, especially when your audience is defined by experiments, segments, or holdouts.

Loved by customers at every stage of growth

See what our users have to say about building with Statsig
OpenAI
"Statsig's experimentation capabilities stand apart from other platforms we've evaluated. The ease of use, simplicity of integration help us efficiently get insight from every experiment we run. Statsig's infrastructure and experimentation workflows have also been crucial in helping us scale to hundreds of experiments across hundreds of millions of users."
Paul Ellwood
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"Excited to bring Statsig to Whatnot! We finally found a product that moves just as fast as we do and have been super impressed with how closely our teams collaborate."
Rami Khalaf
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"Statsig has enabled us to quickly understand the impact of the features we ship."
Shannon Priem
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Ancestry
"I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig."
Partha Sarathi
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"Working with the Statsig team feels like we're working with a team within our own company."
Jeff To
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"[Statsig] enables shipping software 10x faster, each feature can be in production from day 0 and no big bang releases are needed."
Matteo Hertel
Founder
OpenAI
"Statsig has been an amazing collaborator as we've scaled. Our product and engineering team have worked on everything from advanced release management to custom workflows to new experimentation features. The Statsig team is fast and incredibly focused on customer needs - mirroring OpenAI so much that they feel like an extension of our team."
Chris Beaumont
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"The ability to easily slice test results by different dimensions has enabled Product Managers to self-serve and uncover valuable insights."
Preethi Ramani
Chief Product Officer
"We decreased our average time to decision made for A/B tests by 7 days compared to our in-house platform."
Berengere Pohr
Team Lead - Experimentation
"Statsig is a powerful tool for experimentation that helped us go from 0 to 1."
Brooks Taylor
Data Science Lead
"We've processed over a billion events in the past year and gained amazing insights about our users using Statsig's analytics."
Ahmed Muneeb
Co-founder & CTO
SoundCloud
"Leveraging experimentation with Statsig helped us reach profitability for the first time in our 16-year history."
Zachary Zaranka
Director of Product
"Statsig enabled us to test our ideas rather than rely on guesswork. This unlocked new learnings and wins for the team."
David Sepulveda
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"Brex's mission is to help businesses move fast. Statsig is now helping our engineers move fast. It has been a game changer to automate the manual lift typical to running experiments and has helped product teams ship the right features to their users quickly."
Karandeep Anand
President
Ancestry
"We only had so many analysts. Statsig provided the necessary tools to remove the bottleneck. I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig."
Partha Sarathi
Director of Engineering
Recroom
"Statsig has been a game changer for how we combine product development and A/B testing. It's made it a breeze to implement experiments with complex targeting logic and feel confident that we're getting back trusted results. It's the first commercially available A/B testing tool that feels like it was built by people who really get product experimentation."
Joel Witten
Head of Data
"We realized that Statsig was investing in the right areas that will benefit us in the long-term."
Omar Guenena
Engineering Manager
"Having a dedicated Slack channel and support was really helpful for ramping up quickly."
Michael Sheldon
Head of Data
"Statsig takes away all the pre-work of doing experiments. It's really easy to setup, also it does all the analysis."
Elaine Tiburske
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"We thought we didn't have the resources for an A/B testing framework, but Statsig made it achievable for a small team."
Paul Frazee
CTO
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Nick Carneiro
CTO
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"We've successfully launched over 600 features behind Statsig feature flags, enabling us to ship at an impressive pace with confidence."
Wendy Jiao
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"We chose Statsig because it offers a complete solution, from basic gradual rollouts to advanced experimentation techniques."
Carlos Augusto Zorrilla
Product Analytics Lead
"We have around 25 dashboards that have been built in Statsig, with about a third being built by non-technical stakeholders."
Alessio Maffeis
Engineering Manager
"Statsig beats any other tool in the market. Experimentation serves as the gateway to gaining a deeper understanding of our customers."
Toney Wen
Co-founder & CTO
"We finally had a tool we could rely on, and which enabled us to gather data intelligently."
Michael Koch
Engineering Manager
Notion
"At Notion, we're continuously learning what our users value and want every team to run experiments to learn more. It's also critical to maintain speed as a habit. Statsig's experimentation platform enables both this speed and learning for us."
Mengying Li
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OpenAI
"At OpenAI, we want to iterate as fast as possible. Statsig enables us to grow, scale, and learn efficiently. Integrating experimentation with product analytics and feature flagging has been crucial for quickly understanding and addressing our users' top priorities."
Dave Cummings
Engineering Manager, ChatGPT
OpenAI
"Statsig has helped accelerate the speed at which we release new features. It enables us to launch new features quickly & turn every release into an A/B test."
Andy Glover
Engineer
"We knew upon seeing Statsig's user interface that it was something a lot of teams could use."
Laura Spencer
Chief of Staff
"The beauty is that Statsig allows us to both run experiments, but also track the impact of feature releases."
Evelina Achilli
Product Growth Manager
"Statsig is my most recommended product for PMs."
Erez Naveh
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John Lahr
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Whatnot
"With Warehouse Native, we add things on the fly, so if you mess up something during set up, there aren't any consequences."
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"In my decades of experience working with vendors, Statsig is one of the best."
Laura Spencer
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"Statsig is a one-stop shop for product, engineering, and data teams to come together."
Duncan Wang
Manager - Data Analytics & Experimentation
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"Engineers started to realize: I can measure the magnitude of change in user behavior that happened because of something I did!"
Todd Rudak
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"For every feature we launch, Statsig saves us about 3-5 days of extra work."
Rafael Blay
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"I appreciate how easy it is to set up experiments and have all our business metrics in one place."
Paulo Mann
Senior Product Manager
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