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🧩 ID Resolution in Funnels
7/9/2025
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🧩 ID Resolution in Funnels
Track users across the point where they go from anonymous to identified. Funnels can now connect actions taken before login with those that happen after, giving you a more complete view of conversion paths that span identity states.
What You Can Do Now
Cross the anonymous-to-identified boundary in funnels
Connect pre-login behavior (e.g. browsing, adding to cart) with post-login events (e.g. checkout, onboarding completion)
Toggle ID resolution per funnel
Click the gear icon when editing a funnel to enable or disable ID resolution for that analysis
Configure identifiers
In Settings → Analytics & Session Replay, choose which identifiers represent anonymous vs. identified users. Defaults are Stable ID and User ID
How It Works
When enabled, ID resolution stitches together events across anonymous and identified IDs if they’re seen on the same device. This turns fragmented journeys into a single user flow, even when a user logs in midway.
Example:
User views a product (Stable ID)
Signs up (User ID)
Completes checkout
With ID resolution on, these events are treated as a single funnel path.
Impact on Your Analysis
Funnels that previously showed drop-off at login steps may now show full completion. You’ll see higher true conversion rates, more accurate attribution, and better insight into how anonymous traffic behaves before converting.
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Partha Sarathi
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Omar Guenena
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