Just as critical as a good experiment creation experience is a good experiment viewer experience. To that end, we’re launching the ability to add images to each group in an experiment to better convey the changes between Control and Treatment(s).
For experiment creators, simply tap on the image icon next to each experiment group. You can add multiple images to each experiment group to convey the full context of that variant experience.
To view the images associated with each group, simply tap on the “View Images for Each Test Group” CTA in the upper right-hand corner of the Metric Lifts unit above the Hypothesis.