AB Tasty and Monetate compared

AB Tasty and Monetate are both leading personalization platforms that help businesses optimize their digital experiences.

While AB Tasty focuses on experimentation and AI-driven optimization, Monetate emphasizes AI-powered search, merchandising, and personalization capabilities to deliver individualized experiences across various digital channels.

What is AB Tasty?

AB Tasty is a digital experience optimization platform that helps businesses improve their online presence through experimentation, personalization, and AI-driven optimization. Founded in 2011, the company has been providing solutions to over 1,000 global brands, including Clarins, L'Oréal, Sephora, Club Med, USA Today, and Eurosport.

AB Tasty's core offerings include:

• Web experimentation: Test new ideas and make data-driven decisions across all digital channels

• Personalization: Create tailored experiences for each individual, combining specificity with scale

• AI-powered recommendations: Highlight cross-sell opportunities and improve product discovery

• Feature experimentation: Run sophisticated experiments across all channels and devices without impacting performance

The platform focuses on various use cases, such as maximizing ROI, driving engagement throughout the customer journey, fostering customer loyalty, and minimizing risk by testing ideas and rolling out features progressively. AB Tasty works closely with its clients, providing strategic expertise and support to help them achieve their optimization goals.

What is Monetate?

Monetate is a leading ecommerce personalization platform that helps businesses deliver tailored shopping experiences across all digital channels. Founded in 2008, Monetate has been trusted by a significant number of the top 1,000 retailers worldwide to improve conversion rates and generate billions in revenue.

Monetate's core offerings include:

• AI-powered search: Personalized search results to help customers find what they want faster

• Product recommendations: Suggest relevant products based on customer behavior and preferences

• A/B testing: Optimize strategies through experimentation and dynamic testing

• Advanced personalization: Deliver targeted experiences across all digital channels using automated personalization and segmentation

By consolidating solutions and unifying data sources, Monetate allows teams to manage search, merchandising, and personalization from a single platform, maximizing efficiency and leveraging valuable data. The platform has influenced over $230 billion in annual client revenue and delivered more than 72 million personalized sessions every day.

Pricing comparison

AB Tasty's pricing model is not explicitly stated on their website, suggesting that plans are likely custom-tailored to each client's specific needs and usage requirements.

Monetate's pricing details are also not publicly available, and interested businesses are required to schedule a personalized demo to discuss their goals and receive a tailored quote.

Considerations and limitations: AB Tasty

AB Tasty is well-suited for businesses seeking to optimize digital experiences across channels. The platform offers a comprehensive suite of tools for web experimentation, personalization, and AI-driven optimization, making it an attractive choice for companies looking to enhance user engagement and drive growth. AB Tasty's focus on collaboration and customer success also positions it as a strong partner for businesses needing strategic support in developing and executing their optimization roadmaps.

However, AB Tasty may not be the best fit for larger enterprises with complex organizational structures and extensive scalability requirements. While the platform caters to a wide range of industries and use cases, there is limited information available on its pricing structure and scalability for enterprise-level implementations. Businesses with highly specific or niche optimization needs may also find that AB Tasty's broad feature set does not fully address their unique challenges.

• TL;DR: AB Tasty is better suited for businesses prioritizing cross-channel optimization and strategic support, but may not be the ideal choice for larger enterprises with complex scalability needs or highly specific optimization requirements.

Considerations and limitations: Monetate

Monetate is a comprehensive personalization platform tailored for ecommerce businesses looking to enhance their digital experiences and drive revenue growth. Its AI-powered search, merchandising, testing, and personalization capabilities enable businesses to deliver individualized experiences across various digital channels. Monetate's unified approach to workflows and data allows teams to launch unlimited experiences at scale, making it an attractive choice for large-scale ecommerce operations.

However, Monetate's focus on ecommerce may limit its applicability for businesses in other industries. Its extensive feature set and advanced capabilities might be excessive for smaller ecommerce businesses with simpler requirements. Additionally, the platform's learning curve could be steep for teams new to personalization and experimentation practices, requiring dedicated resources and expertise to fully leverage its potential.

• TL;DR: Monetate is better suited for large-scale ecommerce businesses seeking advanced personalization capabilities, but may not be the best fit for smaller ecommerce operations or businesses in other industries.

An alternative: Statsig

Statsig is an all-in-one platform that offers experimentation, feature management, and product analytics. It's trusted by companies like Notion, Atlassian, and Whatnot to power their growth.

Statsig offers a generous free tier and scales with you as you grow. Sign up for free to get started, or request a demo to learn more.