Split and Apptimize compared

Split and Apptimize are both feature management and experimentation platforms that enable product teams to test and release features with greater control and confidence.

While Split focuses more on feature flags and observability, Apptimize specializes in cross-platform A/B testing and personalization across mobile apps, websites, and OTT platforms.

What is Split?

Split is a feature management and experimentation platform that enables software development teams to deliver features faster, more safely, and with greater control. By combining feature flags with testing and observability, Split allows product development teams to ship updates more frequently while instantly detecting the impact of every feature they release.

Split's core offerings include:

• Feature flags: Deploy code when you want and release when you're ready

• Targeting rules: Gradually release features to segments of your user base

• Automated rollout monitoring: Pinpoint issues during progressive delivery that traditional monitoring tools can't catch

• Feature experimentation: Test in production and make changes without pushing new code

Split's Feature Data Platform is designed with a patented attribution engine that connects all relevant data to every feature, providing 100% feature-level observability and deeper contextual insights across everything released. This empowers teams to make data-informed decisions and continuously improve their products.

What is Apptimize?

Apptimize is a multivariate testing and feature release management platform that empowers product teams to optimize customer experiences across web, mobile, and OTT channels. The platform enables teams to efficiently run A/B tests, manage feature rollouts, and deliver personalized user experiences, ensuring consistent customer journeys across all digital touchpoints.

Apptimize's core offerings include:

• Cross-platform A/B testing: Experiment with changes on any platform and track their impact across all channels

• Feature flag management: Roll out new features with confidence and mitigate risk across various digital properties

• Personalized user targeting: Deliver customized experiences to specific user segments based on data-driven insights

With a strong focus on mobile optimization, Apptimize has helped numerous companies, including Glassdoor, HotelTonight, and Runtastic, achieve significant improvements in their app performance and user engagement. The platform seamlessly integrates with existing technology stacks, allowing digital teams to get started quickly and make data-driven decisions to continuously improve their products.

Pricing comparison

Split offers a free plan and paid plans starting at $35 per seat per month, with pricing based on monthly tracked keys and events. Apptimize has a free Standard plan with basic feature flagging capabilities, while pricing for their paid Advanced and Enterprise plans is not publicly disclosed.

Considerations and limitations: Split

Split is well-suited for complex, highly regulated organizations that require strict governance and compliance. The platform's advanced feature management, observability, and experimentation capabilities make it an ideal choice for teams practicing trunk-based development. Split's scalable and resilient architecture also makes it a good fit for organizations that need a robust platform for continuous delivery.

However, Split may have a steeper learning curve for teams new to feature management and experimentation practices. The platform's extensive feature set and advanced capabilities could introduce complexity that smaller teams may not need. Additionally, the costs associated with Split may be higher for smaller organizations or those with limited budgets.

• TL;DR: Split is better suited for complex, highly regulated organizations and teams practicing trunk-based development, but may have a steeper learning curve and potentially higher costs for smaller teams.

Considerations and limitations: Apptimize

Apptimize is a strong choice for teams focused on mobile app optimization and personalization. The platform's cross-platform A/B testing and feature release management capabilities make it well-suited for businesses looking to improve user engagement and drive conversions across their mobile apps. Apptimize's ability to deliver consistent user experiences and personalized journeys across multiple digital channels is a key strength.

However, Apptimize may have some limitations for teams requiring more advanced experimentation features, such as complex multivariate testing or server-side experimentation. While the platform offers a comprehensive set of tools for mobile optimization, it may not be as feature-rich as some other experimentation platforms when it comes to web or server-side testing.

• TL;DR: Apptimize is better suited for teams prioritizing mobile app optimization and personalization, but may not be as well-equipped for those needing advanced experimentation features across all digital channels.

An alternative: Statsig

Statsig is an all-in-one platform that offers experimentation, feature flags, and product analytics. Statsig scales with companies of all sizes — from startups to large enterprises like Notion, Atlassian, and Microsoft.

Whether you're just starting or looking to scale, Statsig's transparent pricing and dedicated support make it a great option. Sign up for free to see how Statsig can help you build better products.