📊 Cohort Analysis in Funnels

📊 Cohort Analysis in Funnels

We have introduced Cohort Analysis to our funnel feature, allowing you to filter your funnel analysis to specific cohorts or compare how different cohorts progress through the same funnel.

Filter Funnels by Cohort

You can now focus your funnel analysis on specific user cohorts. This means you can examine how particular groups—like new users, users from a specific marketing campaign, or users who have completed a certain action—navigate through your funnels. Filtering by cohort helps you identify unique behaviors and patterns within these groups, enabling you to tailor your strategies to improve their experience.

Compare Conversion Across Cohorts

In addition to filtering, you can compare how different cohorts convert across the same funnel. This comparative view lets you see how various segments of your user base perform relative to each other. For example, you might compare first-time users to returning users, users from different geographic regions, or users acquired during different time periods. Understanding these differences can inform targeted improvements and highlight areas where certain cohorts may need additional support.