⚙️ Custom Metrics in Funnels

⚙️ Custom Metrics in Funnels

Funnels become more powerful with the ability to use saved custom metrics as funnel steps. This integration eliminates the need to manually reconstruct complex event combinations or filtered events each time you build a funnel.

What You Can Do Now

• Use saved custom metrics as steps in your conversion funnels

• Apply filtered events and multi-event combinations consistently across your analyses

• Build funnels faster by using your existing metric definitions

• Maintain consistent event definitions across your team's funnel analyses

How It Works

• When creating a funnel step, you can now select from both raw events and your saved custom metrics

• Each custom metric maintains its original configuration, including filters and event combinations

• Changes to a custom metric automatically reflect in any funnel using it as a step

• Mix and match raw events and custom metrics within the same funnel

Impact on Your Analysis

Say you're tracking signup conversion and your "Completed Signup" step needs to capture multiple success events while excluding test accounts. Instead of rebuilding this logic for each funnel:

1. Use your saved custom metric that already has the correct configuration

2. Drop it directly into your funnel as a step

3. Trust that all your funnel analyses use consistent event definitions

This update reduces manual setup time and helps your team measure conversion points consistently across your analytics.