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🔗 Improved Segment Integration

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Akin Olugbade
Product Manager, Statsig
10/8/2024
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🔗 Improved Segment Integration

We’ve updated how Statsig processes events received from Segment to help you gain deeper insights without additional effort on your part. Now, when you send events from Segment into Statsig, we automatically extract and include extra properties such as UTM parameters, referrer information, and page details like URL, title, search parameters, and path.

By leveraging data you’re already collecting with Segment, you can:

  • Gain More Value Without Extra Work: Utilize the enriched data immediately, increasing the context available for your analysis without any additional implementation.

  • Analyze Marketing Campaigns More Effectively: Filter events by specific UTM parameters to assess which marketing campaigns drive the most engagement or conversions.

  • Understand User Acquisition Channels: Use referrer information to see where your users are coming from, helping you optimize outreach and partnerships.

  • Dive Deeper into User Behavior: Examine page-level details to understand how users interact with different parts of your site or app, allowing you to identify areas that perform well or need improvement.

These improvements make it easier to perform detailed analyses in Metrics Explorer, enabling you to make informed decisions based on comprehensive event data—all from the data you’re already sending through Segment.

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