Parameter Stores allow you to think in terms of parameters - things in your app that you want to be configurable remotely. Parameters decouple your code from the configuration in the Statsig Console. It is a level of indirection that allows you to run any set of experiments, or change gating or values on the fly, all without hardcoding an experiment name in your app. Each of these parameters that you define and check can be remapped at will between Statsig entities. Create a boolean parameter to enable a feature, turn it into a Feature Gate for internal testing, then run an Experiment when your app is released, and then turn it back into a Feature Gate that ships the winning variant to the right audience - all without a code change, or a new mobile app release.