Saved and Reusable Cohorts is a powerful new feature in our product analytics at Statsig, designed to simplify tracking and understanding user behavior. This feature enables you to define, save, and reuse detailed definitions of user groups based on their interactions with your product. These definitions can range from simple behavioral patterns to complex combinations of activities or shared user properties. Cohorts are useful for recognizing different engagement phases and adjusting your strategies to better meet your users’ needs. Now, when you create an interesting or useful cohort, you can save that definition for later reuse.
Overview
Cohorts provide an important way to segment users for analysis. You can create cohorts that capture basic actions, detailed interactions, or define groups by user properties that signify different levels of engagement. Once defined, these cohorts can be easily reused by the entire team.
Examples Engagement Levels: Track users who consistently engage with specific features, such as those who have purchased an item 5 times in the last month.
Behavioral Sequences: Monitor the progression of users who follow a specific sequence of actions, like signing up, engaging with a tutorial, and using a premium feature, all within their first few days. This helps identify how well new features or tutorials convert new users into active users.
Re-engagement: Identify users who have re-engaged with a feature after a period of dormancy, such as those who performed an event in the last 7 days but had not performed the event in the 7 days prior.
Cohorts are a powerful tool for data analysis, offering valuable insights into user behavior. Saved and Reusable Cohorts make using cohorts easier than ever.