๐Ÿ“Š Storytelling with Experiments

Vineeth Madhusudanan
Product Manager, Statsig
12/10/2024
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Storytelling with Experiments

Good experimenters who bring others along, are often good storytellers. We've heard from many of our customers that they want to offer a narrative arc with experiments that includes the ability to set up context, dive into conflict and offer resolution - a narrative layer around our out-of-the-box Scorecards.

Today we are adding the ability to include live, interactive widgets in Experiment Summary that allow experimenters to craft this narrative for their audience.

A few examples of how customers are using this:

  • Embedding the results of a Custom Explore Query to add context from relevant deep dives (e.g. analyzing the experiment time period while removing outliers like Black Friday, or specific days that had data blips)

  • Adding rich charts such as the conversion funnel being experimented on to contextualize experiment Scorecards

  • Breaking out metrics to match the mental model for good AI experimenters, for example:

    • Direct model measurement : latency, tokens produced, cost

    • Direct user feedback : explicit - thumbs up/thumbs down, implicit - dwell time, regeneration requested

    • Longer-term effects : user activity level over the next week, retention, subscriptions

The original experiment Scorecard is still available as part of Experiment Summary.

Our eventual goal is to have all the context around an experiment - including experiment design, critique, q&a and readouts- centralized in one place. This is the first step toward that.

This feature is rolling out gradually. To embed rich charts in your Experiment Summary, go to the "Summary" tab in your experiment, tap into "Experiment Notes" and select the "+ Add Charts" CTA on the right. Happy storytelling!

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"At OpenAI, we want to iterate as fast as possible. Statsig enables us to grow, scale, and learn efficiently. Integrating experimentation with product analytics and feature flagging has been crucial for quickly understanding and addressing our users' top priorities."
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SVP, Data & Platform Engineering
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"Statsig has been a game changer for how we combine product development and A/B testing. It's made it a breeze to implement experiments with complex targeting logic and feel confident that we're getting back trusted results. Itโ€™s the first commercially available A/B testing tool that feels like it was built by people who really get product experimentation."
Joel Witten
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Laura Spencer
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Brex
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Partha Sarathi
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Shannon Priem
Lead PM
"I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig."
Partha Sarathi
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"Working with the Statsig team feels like weโ€™re working with a team within our own company."
Jeff To
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"[Statsig] enables shipping software 10x faster, each feature can be in production from day 0 and no big bang releases are needed."
Matteo Hertel
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"At Notion, we're continuously learning what our users value and want every team to run experiments to learn more. Itโ€™s also critical to maintain speed as a habit. Statsig's experimentation platform enables both this speed and learning for us."
Mengying Li
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Whatnot
"Excited to bring Statsig to Whatnot! We finally found a product that moves just as fast as we do and have been super impressed with how closely our teams collaborate."
Rami Khalaf
Product Engineering Manager
"We realized that Statsig was investing in the right areas that will benefit us in the long-term."
Omar Guenena
Engineering Manager
"Having a dedicated Slack channel and support was really helpful for ramping up quickly."
Michael Sheldon
Head of Data
"Statsig takes away all the pre-work of doing experiments. It's really easy to setup, also it does all the analysis."
Elaine Tiburske
Data Scientist
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