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Statsig Blog

The Statsig Blog covers the latest in feature management, experimentation, analytics, and more
Vineeth Madhusudanan
Product Manager, Statsig

Vineeth Madhusudanan is a seasoned PM at Statsig, with extensive experience in evolving tech infrastructure at giants like Microsoft, where he contributed to the foundational aspects of Office 365, and Facebook, enhancing video delivery across its family of apps.

Beyond his professional prowess, Vineeth is known for his love of the outdoors, and "the dried fish incident" at Statsig.
Introducing Product Analytics: Dive deeper into your data
Vineeth Madhusudanan, Pierre Estephan
Tue Sep 05 2023
Statsig Product Analytics promises to redefine how you interact with your metrics by providing more analytics power directly within the Statsig platform.
Don’t be a Holdout holdout
Vineeth Madhusudanan
Wed May 04 2022
By creating a holdout, you keep the feature away from 1% of your users — and measure the difference between this group and the other 99% after several months.
Statsig as an mParticle Destination
Vineeth Madhusudanan
Thu Mar 31 2022
Statsig can now be configured as a destination within mParticle to automatically ingest your mParticle events, allowing you to easily bootstrap your Statsig environment.
Democratizing Experimentation
Vineeth Madhusudanan
Mon Mar 21 2022
Developing good experimentation culture involves helping the team use the scientific method to avoid bias.
Reading Experimentation Tea Leaves
Vineeth Madhusudanan
Wed Mar 09 2022
Many common beliefs about product experimentation are plain wrong. They are often theoretical, academic, outdated, and can lead teams to believe in a false sense of precision.
Free Beer!
Vineeth Madhusudanan
Mon Feb 07 2022
Statsig turns every feature rollout into an A/B test with no additional work. In a partial rollout, people who’re not yet getting the new feature are the Control group.
Environments on Statsig
Vineeth Madhusudanan
Fri Jan 07 2022
Some teams attempt to create hard boundaries between multiple environments, with a separate, distinct config for each environment.
Designing for failure
Vineeth Madhusudanan
Sat Dec 18 2021
If you cannot reach Statsig for any reason, your application will continue to work exactly as you expect with locally cached values. Read on for how we make this possible.
When you can’t “trust the data”
Vineeth Madhusudanan
Sat Jul 24 2021
If we see something unexpected in the data, having a holdout makes it easier to understand if what’s unexpected is caused by the new feature — or an external inflection.
How to lose half a billion dollars with bad feature flags
Vineeth Madhusudanan
Wed Jul 14 2021
Knight Capital's demise came in 2012 when they developed a new feature in their Smart Market Access Routing system to handle transactions for a new NYSE program.
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