Statsig Blog

The Statsig Blog covers the latest in feature management, experimentation, analytics, and more

All Posts

4
Running faster tests: The basics (Part 1)
Akhil Prakash
Fri Jul 31 2026
8
What’s the point of hypothesizing?
Paul Morrill
Thu Jul 02 2026
12
How we’re making Statsig smarter with AI
Shubham Singhal
Wed Jan 21 2026
13
Guide to onboarding with Statsig
Ben Weymiller
Tue Jan 13 2026
15
How we optimized Statbot using Statsig
Xin Huang
Thu Dec 18 2025
16
Guide to using Statsig's MCP Server
Katie Braden
Thu Dec 18 2025
17
Statsig's 2025 year in review
Margaret-Ann Seger
Tue Dec 16 2025
22
2 Events, 2 Audiences, 2 Tones. 1 Statsig.
Jessie Ong
Tue Oct 21 2025
25
Statsig is joining OpenAI
Vijaye Raji
Tue Sep 02 2025
26
How we created count distinct in Statsig Cloud
Aamodit Acharya
Thu Aug 28 2025
32
Randomization: The ABC’s of A/B Testing
Allon Korem
Mon Jun 30 2025
33
Speeding up A/B tests with discipline
Yuzheng Sun, PhD
Tue Jun 24 2025
35
Move forward: The A/B testing mindset guide
Israel Ben Baruch
Mon Jun 16 2025
36
Experimentation and AI: 4 trends we’re seeing
Skye Scofield
Fri Jun 13 2025
39
Why data and intuition aren't enemies
Laurel Chan
Fri May 30 2025
45
Introducing surrogate metrics
Liz Obermaier
Mon May 12 2025
54
Digital marketing attribution models: A tech survey
Yuzheng Sun, PhD
Thu Apr 17 2025
56
The power of SEO A/B testing
Brock Lumbard
Mon Apr 14 2025
59
Why A/B testing is ultimately qualitative
Yuzheng Sun, PhD
Wed Apr 09 2025
60
Introducing Statsig Server Core v0.1.0
Brock Lumbard
Wed Apr 09 2025
62
A new batch of improvements to dashboards
Scott Richardson
Fri Apr 04 2025
65
Announcing the Single Pane of Glass
Skye Scofield
Tue Apr 01 2025
69
Informed bayesian A/B testing: Two approaches
Yuzheng Sun, PhD
Thu Mar 13 2025
76
Introducing Staticons
Jessie Ong
Wed Mar 05 2025
82
What are guardrail metrics in A/B tests?
Michael Makris
Wed Feb 26 2025
83
Announcing Statsig Lite
Sid Kumar
Wed Feb 26 2025
86
Bayesian vs. frequentist statistics: Not a big deal?
Yuzheng Sun, PhD
Tue Feb 11 2025
89
The secret thread between neobank companies
Jack Virag
Tue Feb 11 2025
91
How we 250x'd our speed with FastCloneMap
Brent Echols
Fri Feb 07 2025
92
The secret thread between gaming companies
Jack Virag
Thu Feb 06 2025
97
Stratified sampling in A/B Tests
Craig Sexauer
Tue Jan 28 2025
102
Statsig's 2024 year in review
Skye Scofield
Thu Jan 02 2025
103
How to report test results
Allon Korem
Thu Jan 02 2025
104
The secret thread between D2C companies
Jack Virag
Wed Jan 01 2025
108
One-tailed vs. two-tailed tests
Allon Korem
Wed Dec 18 2024
112
Announcing the Statsig <> Azure AI Integration
Skye Scofield
Tue Nov 19 2024
113
Building an experimentation platform: Assignment
Tyler VanHaren
Tue Oct 29 2024
118
Feature rollouts: How Instagram left me behind
Sami Springman
Fri Oct 18 2024
120
How Statsig streams 1 trillion events a day
Brent Echols
Thu Oct 10 2024
123
Kicking off Significance Summit
Morgan Scalzo
Tue Oct 08 2024
127
Introducing AI Prompt Experiments on Statsig
Shubham Singhal
Fri Sep 27 2024
130
How much does a feature flag platform cost?
Katie Braden
Mon Sep 23 2024
133
Funnels in experimentation: A perfect pair 🍐
Craig Sexauer
Wed Sep 18 2024
134
CUPED Explained
Craig Sexauer
Sun Sep 15 2024
136
A new engineer's POV: Culture at Statsig
Andrew Huang
Tue Sep 10 2024
137
How Meta made me a big-time A/B testing advocate
Yuzheng Sun, PhD
Tue Sep 10 2024
138
How much does an experimentation platform cost?
Sedona Duggal
Tue Sep 10 2024
139
Why Kayak lets you pick your plane
Jack Virag
Thu Sep 05 2024
140
What is A/B testing and why is it important?
Yuzheng Sun, PhD
Thu Sep 05 2024
148
How to plan test duration when using CUPED
Allon Korem
Wed Aug 14 2024
149
How I saved my experiment from outliers
Craig Sexauer
Tue Aug 13 2024
152
Your go-to guide for Online Bot Filtering
Michael Makris
Tue Aug 06 2024
156
Hypothesis Testing explained in 4 parts
Yuzheng Sun, PhD
Mon Jul 22 2024
158
Introducing Differential Impact Detection
Liz Obermaier
Wed Jul 17 2024
160
How to Ingest Data Into Statsig
Logan Bates
Tue Jul 16 2024
161
Product experimentation best practices
Maggie Stewart
Wed Jul 10 2024
166
Statsig's Eurotrip: A/B Talks Roadshow Highlights
Morgan Scalzo
Thu Jun 27 2024
168
How to Export Experimentation Results
Sophie Saouma
Wed Jun 26 2024
170
Warehouse Native Year in Review
Craig Sexauer
Tue Jun 25 2024
172
How to add Feature Flags to Next.JS
Brock Lumbard
Wed Jun 05 2024
176
How to improve funnel conversion
Ryan Musser
Fri May 24 2024
182
How e-commerce companies grow with Statsig
Sid Kumar
Fri May 17 2024
183
How to track your features' retention
Liz Obermaier
Fri May 17 2024
184
Introducing stratified sampling
Craig Sexauer
Mon May 13 2024
186
How to build a good dashboard
Logan Bates
Fri May 10 2024
189
The top 7 Statsig alternatives
Jack Virag
Sun May 05 2024
191
Feature management for visionOS
Jack Virag
Mon Apr 29 2024
193
B2B experimentation expert examples
Jack Virag
Thu Apr 25 2024
194
Announcing Session Replay
Akin Olugbade
Tue Apr 23 2024
196
Product analytics 101: Video Recording
Sid Kumar
Wed Apr 17 2024
201
The top 8 A/B tests to run on a website
Jack Virag
Mon Apr 08 2024
202
Why warehouse native experimentation
Sid Kumar
Fri Apr 05 2024
207
New feature: Introducing Promo Mode
Jack Virag
Mon Apr 01 2024
211
Novelty effects: Everything you need to know
Yuzheng Sun, PhD
Wed Mar 20 2024
212
Announcing Statsig Product Analytics
Sid Kumar
Tue Mar 19 2024
214
Demystifying identity resolution
Cooper Reid
Mon Mar 11 2024
217
Unveiling the power of pricing experiments
Cooper Reid
Tue Feb 20 2024
218
San Francisco, meet Statsig
Brock Lumbard
Thu Feb 08 2024
219
Warehouse-native experimentation
Jack Virag and Logan Bates
Wed Feb 07 2024
220
Building allies in experimentation
Craig Sexauer
Wed Jan 31 2024
223
The 2023 holiday hot cocoa experiment
Jack Virag
Wed Jan 10 2024
228
How to reduce Type 1 errors in split testing
The Statsig Team
Wed Nov 01 2023
229
How to measure your product success for different stages
Mengying Li and Joe Mercer
Tue Oct 24 2023
230
How top AI companies are using Statsig to build their products
Skye Scofield and Brock Lumbard
Mon Oct 23 2023
231
Sequential Testing on Statsig
Maggie Stewart
Wed Oct 18 2023
232
How Statbot AI saved my hackathon project
Jack Virag
Tue Oct 10 2023
233
Funnel Metrics: Optimize your users' journeys
Craig Sexauer
Mon Oct 09 2023
235
Introducing Product Analytics: Dive deeper into your data
Vineeth Madhusudanan and Pierre Estephan
Tue Sep 05 2023
236
A quick guide to sample ratio mismatch (SRM)
Liz Obermaier
Thu Aug 31 2023
237
Onboarding for growth with A/B tests
Sid Kumar
Mon Aug 14 2023
242
Why people love Statsig’s customer support
Jack Virag
Fri May 26 2023
244
Overcoming recency bias in data analysis
Jack Virag
Fri May 19 2023
246
Online experimentation: The new paradigm for building AI applications
Palak Goel and Skye Scofield
Thu Apr 06 2023
248
Feature flag solutions: Building vs. buying
Ryan Musser
Sun Apr 02 2023
249
Product announcement: Introducing hunch mode
Jack Virag
Sat Apr 01 2023
250
Experimenting with generative AI apps
Joe Zeng and Skye Scofield
Tue Mar 14 2023
251
Less is more: Metric directionality
Matt Garnes
Tue Feb 14 2023
252
Dynamic Data Development
Craig Sexauer
Fri Feb 03 2023
253
How to A/B test a web page
Jack Virag
Sun Jan 08 2023
257
My Recruiting Journey to Statsig
Alison Shin
Sat Oct 15 2022
259
When to use a Feature Gate
Tore Hanssen
Tue Oct 11 2022
260
The Importance of Design in B2B SaaS
Geunbae "GB" Lee
Thu Sep 29 2022
261
Statsig—Now With Your Warehouse
Craig Sexauer
Thu Sep 15 2022
262
My Summer as a Statsig Intern
Ria Rajan
Fri Aug 12 2022
265
Quant vs. Qual
Margaret-Ann Seger
Thu Jul 21 2022
266
The Importance of Default Values
Tore Hanssen
Wed Jul 20 2022
267
CUPED on Statsig
Craig Sexauer
Thu Jul 07 2022
268
Leading a team of lions
Anu Sharma
Thu Jun 16 2022
269
Why do my Facebook Groups look different?
Tore Hanssen
Tue Jun 14 2022
270
Picking Metrics 101
Craig Sexauer
Fri Jun 03 2022
272
Early startup journey: My first year at Statsig
Geunbae "GB" Lee
Thu May 19 2022
273
Using Pulse Time Series for Deeper Insights
Maggie Stewart
Mon May 16 2022
274
Should I Flip That Tailgater Off?
Craig Sexauer
Wed May 11 2022
275
Don’t be a Holdout holdout
Vineeth Madhusudanan
Wed May 04 2022
277
There’s More To Learn From Tests
Craig Sexauer
Wed Apr 20 2022
278
Modernizing the Customer Data Stack
Ryan Musser
Mon Apr 18 2022
280
We fooled ourselves first
Sami Springman
Wed Apr 06 2022
281
Statsig as an mParticle Destination
Vineeth Madhusudanan
Thu Mar 31 2022
283
Democratizing Experimentation
Vineeth Madhusudanan
Mon Mar 21 2022
284
Sales tech we can’t live without
Emma Dahl
Mon Mar 14 2022
285
Reading Experimentation Tea Leaves
Vineeth Madhusudanan
Wed Mar 09 2022
287
How 5 Letters Changed my Work Life
Sami Springman
Tue Feb 15 2022
289
Free Beer!
Vineeth Madhusudanan
Mon Feb 07 2022
292
Experimentation-driven development
Ritvik Mishra
Fri Jan 21 2022
293
Inside Design at Statsig
Geunbae "GB" Lee
Thu Jan 20 2022
294
Environments on Statsig
Vineeth Madhusudanan
Fri Jan 07 2022
295
2021: Taking the Swing
Anu Sharma
Tue Dec 21 2021
296
Designing for failure
Vineeth Madhusudanan
Sat Dec 18 2021
297
High Stakes Decision-Making
Anu Sharma
Tue Dec 14 2021
298
7 Ways Experiments Break
Anu Sharma
Wed Dec 08 2021
300
Introducing Statsig as a Segment Destination
Marcos Arribas
Wed Nov 10 2021
301
The Chicken Conundrum
Emma Dahl
Fri Oct 29 2021
302
The Causal Roundup #3
Anu Sharma
Wed Oct 27 2021
304
Sales development hacks
Emma Dahl
Wed Oct 20 2021
306
The Causal Roundup #2
Anu Sharma
Wed Oct 13 2021
307
Quality Week at Statsig
Joe Zeng
Wed Oct 13 2021
309
A/B testing for dummies
Emma Dahl
Wed Oct 06 2021
310
Building a Desk Forward at Statsig
Marcos Arribas
Fri Oct 01 2021
311
The Causal Roundup #1
Anu Sharma
Tue Sep 28 2021
313
A/B Testing Playbooks for E-commerce
Anu Sharma
Wed Sep 15 2021
314
Essential Growth Frameworks
Anu Sharma
Thu Sep 02 2021
315
Demo: A simple Node.js app with Feature Flags
Vijaye Raji
Wed Sep 01 2021
316
Statsig Values
Vijaye Raji
Sat Aug 21 2021
317
Pick your metrics, pick your battles
Anu Sharma
Wed Aug 11 2021
319
When you can’t “trust the data”
Vineeth Madhusudanan
Sat Jul 24 2021
320
Statsig 101
Tore Hanssen
Fri Jul 16 2021
321
How to lose half a billion dollars with bad feature flags
Vineeth Madhusudanan
Wed Jul 14 2021
322
Life at Statsig
Geunbae "GB" Lee
Tue Jul 13 2021
324
Introducing Experiments+
Tim Chan
Wed Jun 30 2021
325
Evaluating Feature Gates in the Statsig SDK
Tore Hanssen
Wed Jun 16 2021
328
Statsig in Kirkland
Vijaye Raji
Thu Jun 03 2021
329
Introducing our new Statsig Logo
Geunbae "GB" Lee
Tue May 25 2021
330
Introducing Holdouts
Alex Coleman
Sat May 22 2021
331
The Anatomy of a Feature Flag
Tore Hanssen
Fri May 14 2021
332
My Five Favorite Things About Swift
Jiakan Wang
Tue May 11 2021
334
Pitfalls of Multi-arm Experiments
Tim Chan
Tue May 04 2021
335
Introducing Pulse
Stephen Royal
Thu Apr 29 2021
336
Three Tips for Publishing a Modern Android SDK
Tore Hanssen
Thu Apr 22 2021
337
Our pricing philosophy
Vijaye Raji
Wed Apr 07 2021
338
Calculating Sample Sizes for A/B Tests
Tim Chan
Fri Apr 02 2021
339
Validate before launching
Vijaye Raji
Wed Mar 24 2021
340
Why we started Statsig
Vijaye Raji
Wed Mar 17 2021

Loved by customers at every stage of growth

See what our users have to say about building with Statsig
OpenAI
"Statsig's experimentation capabilities stand apart from other platforms we've evaluated. The ease of use, simplicity of integration help us efficiently get insight from every experiment we run. Statsig's infrastructure and experimentation workflows have also been crucial in helping us scale to hundreds of experiments across hundreds of millions of users."
Paul Ellwood
Head of Data Engineering
SoundCloud
"We evaluated Optimizely, LaunchDarkly, Split, and Eppo, but ultimately selected Statsig due to its comprehensive end-to-end integration. We wanted a complete solution rather than a partial one, including everything from the stats engine to data ingestion."
Don Browning
SVP, Data & Platform Engineering
Whatnot
"Excited to bring Statsig to Whatnot! We finally found a product that moves just as fast as we do and have been super impressed with how closely our teams collaborate."
Rami Khalaf
Product Engineering Manager
"Statsig has enabled us to quickly understand the impact of the features we ship."
Shannon Priem
Lead PM
Ancestry
"I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig."
Partha Sarathi
Director of Engineering
"Working with the Statsig team feels like we're working with a team within our own company."
Jeff To
Engineering Manager
"[Statsig] enables shipping software 10x faster, each feature can be in production from day 0 and no big bang releases are needed."
Matteo Hertel
Founder
OpenAI
"Statsig has been an amazing collaborator as we've scaled. Our product and engineering team have worked on everything from advanced release management to custom workflows to new experimentation features. The Statsig team is fast and incredibly focused on customer needs - mirroring OpenAI so much that they feel like an extension of our team."
Chris Beaumont
Data Scientist
"The ability to easily slice test results by different dimensions has enabled Product Managers to self-serve and uncover valuable insights."
Preethi Ramani
Chief Product Officer
"We decreased our average time to decision made for A/B tests by 7 days compared to our in-house platform."
Berengere Pohr
Team Lead - Experimentation
"Statsig is a powerful tool for experimentation that helped us go from 0 to 1."
Brooks Taylor
Data Science Lead
"We've processed over a billion events in the past year and gained amazing insights about our users using Statsig's analytics."
Ahmed Muneeb
Co-founder & CTO
SoundCloud
"Leveraging experimentation with Statsig helped us reach profitability for the first time in our 16-year history."
Zachary Zaranka
Director of Product
"Statsig enabled us to test our ideas rather than rely on guesswork. This unlocked new learnings and wins for the team."
David Sepulveda
Head of Data
Brex
"Brex's mission is to help businesses move fast. Statsig is now helping our engineers move fast. It has been a game changer to automate the manual lift typical to running experiments and has helped product teams ship the right features to their users quickly."
Karandeep Anand
President
Ancestry
"We only had so many analysts. Statsig provided the necessary tools to remove the bottleneck. I know that we are able to impact our key business metrics in a positive way with Statsig. We are definitely heading in the right direction with Statsig."
Partha Sarathi
Director of Engineering
Recroom
"Statsig has been a game changer for how we combine product development and A/B testing. It's made it a breeze to implement experiments with complex targeting logic and feel confident that we're getting back trusted results. It's the first commercially available A/B testing tool that feels like it was built by people who really get product experimentation."
Joel Witten
Head of Data
"We realized that Statsig was investing in the right areas that will benefit us in the long-term."
Omar Guenena
Engineering Manager
"Having a dedicated Slack channel and support was really helpful for ramping up quickly."
Michael Sheldon
Head of Data
"Statsig takes away all the pre-work of doing experiments. It's really easy to setup, also it does all the analysis."
Elaine Tiburske
Data Scientist
"We thought we didn't have the resources for an A/B testing framework, but Statsig made it achievable for a small team."
Paul Frazee
CTO
"We use Statsig's analytics to bring rigor to the decision-making process across every team at Wizehire."
Nick Carneiro
CTO
Notion
"We've successfully launched over 600 features behind Statsig feature flags, enabling us to ship at an impressive pace with confidence."
Wendy Jiao
Staff Software Engineer
"We chose Statsig because it offers a complete solution, from basic gradual rollouts to advanced experimentation techniques."
Carlos Augusto Zorrilla
Product Analytics Lead
"We have around 25 dashboards that have been built in Statsig, with about a third being built by non-technical stakeholders."
Alessio Maffeis
Engineering Manager
"Statsig beats any other tool in the market. Experimentation serves as the gateway to gaining a deeper understanding of our customers."
Toney Wen
Co-founder & CTO
"We finally had a tool we could rely on, and which enabled us to gather data intelligently."
Michael Koch
Engineering Manager
Notion
"At Notion, we're continuously learning what our users value and want every team to run experiments to learn more. It's also critical to maintain speed as a habit. Statsig's experimentation platform enables both this speed and learning for us."
Mengying Li
Data Science Manager
OpenAI
"At OpenAI, we want to iterate as fast as possible. Statsig enables us to grow, scale, and learn efficiently. Integrating experimentation with product analytics and feature flagging has been crucial for quickly understanding and addressing our users' top priorities."
Dave Cummings
Engineering Manager, ChatGPT
OpenAI
"Statsig has helped accelerate the speed at which we release new features. It enables us to launch new features quickly & turn every release into an A/B test."
Andy Glover
Engineer
"We knew upon seeing Statsig's user interface that it was something a lot of teams could use."
Laura Spencer
Chief of Staff
"The beauty is that Statsig allows us to both run experiments, but also track the impact of feature releases."
Evelina Achilli
Product Growth Manager
"Statsig is my most recommended product for PMs."
Erez Naveh
VP of Product
"Statsig helps us identify where we can have the most impact and quickly iterate on those areas."
John Lahr
Growth Product Manager
Whatnot
"With Warehouse Native, we add things on the fly, so if you mess up something during set up, there aren't any consequences."
Jared Bauman
Engineering Manager - Core ML
"In my decades of experience working with vendors, Statsig is one of the best."
Laura Spencer
Technical Program Manager
"Statsig is a one-stop shop for product, engineering, and data teams to come together."
Duncan Wang
Manager - Data Analytics & Experimentation
Whatnot
"Engineers started to realize: I can measure the magnitude of change in user behavior that happened because of something I did!"
Todd Rudak
Director, Data Science & Product Analytics
"For every feature we launch, Statsig saves us about 3-5 days of extra work."
Rafael Blay
Data Scientist
"I appreciate how easy it is to set up experiments and have all our business metrics in one place."
Paulo Mann
Senior Product Manager
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