When my co-worker Sami Springman and I joined Statsig, we both came from Snowflake- a mature sales organization with every bizdev tool you could dream of.
As the first sales people at Statsig, we’ve been building our biztech stack from zero. After some trial and error, we have a list of 4 tools we can’t live without.
LinkedIn has become such a staple channel of sales outreach that it’s sales add-on, Sales Navigator, is a must-have. I got our sales nav licenses within a few days of joining Statsig. For building lead lists and searching specific profiles, Sales Navigator is unmatched.
To be totally candid, without Sales Navigator, my job would be next-to-impossible.
We’ve always used Sales Navigator to pull lists of employees at specific companies- but now we use Sales Nav for more than just that. Statsig replicates some of the infrastructure at Facebook, so the ex-Facebook community is a huge market for us.
Sales Nav has a ton of intuitive filters to find former Facebook (Meta?) employees- which for us is a gold mine. Some of our best customers were found through these filters.
We initially didn’t splurge for ZoomInfo, and regretted it. ZoomInfo’s database of contact info is irreplaceable- especially for finding mobile numbers.
We get a lot of personal/gmail registrations through our site, and ZoomInfo’s reverse-search has been super helpful in tracking down prospects with obscure/ personal emails.
If you are going to find a personal email anywhere, it’s on ZoomInfo. ZI doesn’t have a 100% hit-rate, but their personal contact info is way more accurate than other similar tools.
On a practical note, ZoomInfo is idiot-proof (read: me-proof). ZI’s integration with CRMs (we’ve used with both Hubspot and Salesforce), and LinkedIn have never glitched, and it works so well that you hardly notice it’s there.
Most of the outbound business we source is either directly through LinkedIn, or from Zoominfo phone numbers/ emails.
Outreach is my go-to tool for out-bounding at scale. Outreach is super intuitive, and on top of automating sequencing and calling, they’ve added some nice functionality around booking and team reporting.
Experimentation is at the core of Statsig, and we also love Outreach’s ability to A/B test email and sequence variants. In our experience, once you use Outreach, other “similar” tools lack features that become hefty parts of the outreach process. For SDRs focused on volume, Outreach is the way to go.
The only caveat for Outreach- the tool is less useful for account execs who aren’t making many cold calls + bulk emails.
We’ve been using Calendly for the last year and finally upgraded to pro (for a whopping $16/ month). We work with teams across Europe and Asia, and coordinating time zones gets confusing quickly. Calendly makes it super easy to find times that work for everyone.
Calendly’s free tier is amazing on its own- and the upgraded plan has been helpful for booking calls with several team members. No more digging through calendars to see when my sales engineer or manager is available. Automated day-of reminders have also lightened everyones’ load.
While ZoomInfo is a great database for contact info at established/ enterprise companies, Seamless.ai has been a nice add-on for small-to-medium accounts. Seamless isn’t a database- instead, the platform uses AI to predict emails.
For younger orgs without published contact info, Seamless has been very helpful.
Because Seamless isn’t a database, there aren’t many personal numbers or emails. My suggestion is pairing ZoomInfo and Seamless to get the most robust coverage for both enterprise and small business accounts.
Explore Statsig’s smart feature gates with built-in A/B tests, or create an account instantly and start optimizing your web and mobile applications. You can also schedule a live demo or chat with us to design a custom package for your business.
This summer I had the pleasure of joining Statsig as their first ever product design intern. This was my first college internship, and I was so excited to get some design experience. I had just finished my freshman year in college and was still working on...
The 95% confidence interval currently dominates online and scientific experimentation; it always has. Yet it’s validity and usefulness is often questioned. It’s called too conservative by some , and too permissive by others. It’s deemed arbitrary...
Statsig’s Journey with Druid This is the text version of the story that we shared at Druid Summit Seattle 2022. Every feature we build at Statsig serves a common goal — to help you better know about your product, and empower you to make good decisions for...
💡 How to decide between leaning on data vs. research when diagnosing and solving product problems Four heuristics I’ve found helpful when deciding between data vs. research to diagnose + solve a problem. Earth image credit of Moncast Drawing. As a PM, data...
Have you ever sent an email to the wrong person? Well I have. At work. From a generic support email address. To a group of our top customers. Facepalm. In March of 2018, I was working on the games team at Facebook. You may remember that month as a tumultuous...
Run experiments with more speed and accuracy We’re pleased to announce the rollout of CUPED for all our customers. Statsig will now automatically use CUPED to reduce variance and bias on experiments’ key metrics. This gives you access to a powerful experiment...