An all-in-one alternative to Amplitude: Statsig

Tue Jul 08 2025

When your product analytics and experimentation tools live in separate worlds, you're making decisions with incomplete data. Teams using Amplitude for analytics often find themselves juggling LaunchDarkly for feature flags and Optimizely for A/B testing - three contracts, three integrations, three sources of truth.

This fragmentation creates real problems. Your engineers can't easily connect feature rollouts to behavioral changes. Product managers struggle to measure the actual impact of new features. And the costs? They multiply faster than you'd expect when each tool charges separately for what should be unified capabilities.

Company backgrounds and platform overview

Amplitude launched in 2012 as one of the first dedicated product analytics platforms. The company built its reputation helping teams understand user behavior through event tracking and cohort analysis. Thousands of companies now rely on Amplitude for behavioral insights and user journey mapping.

Statsig emerged in 2020 with a fundamentally different approach. The ex-Facebook engineers who founded it had seen firsthand how experimentation drives better products. Instead of building another analytics tool, they created a unified platform combining A/B testing, feature flags, analytics, and session replay. No more data silos. No more context switching.

The architectural differences tell the story. Amplitude specializes in retroactive analysis - digging into what users did last month and building hypotheses about why. Statsig prioritizes proactive testing - measuring the real impact of changes before they ship to everyone. One looks backward; the other helps you move forward with confidence.

These philosophies attract different teams. Amplitude appeals to product managers who need behavioral dashboards and detailed funnel analysis. Statsig draws engineering-led organizations that ship fast and measure everything. Notion's engineers put it simply: "Statsig enabled us to ship at an impressive pace with confidence."

Both platforms handle massive data volumes, but they optimize for different outcomes. Amplitude excels at complex user journey mapping and cohort retention analysis. Statsig focuses on statistical rigor for experiments and real-time feature control - the tools you need when practicing trunk-based development and shipping multiple times per day.

Feature and capability deep dive

Core experimentation capabilities

Here's where the platforms diverge sharply. Amplitude offers basic A/B testing through Web Experimentation. Statsig provides a complete statistical toolkit:

  • CUPED for 50% variance reduction

  • Sequential testing to stop experiments early with valid results

  • Bayesian approaches for when you need probabilistic answers

  • Stratified sampling for marketplace experiments

The difference becomes obvious when you need sophisticated variance reduction or want to stop tests early without invalidating results. Plus, Statsig includes unlimited feature flags with every plan. Amplitude charges separately for feature management beyond basic percentage rollouts.

Analytics and data infrastructure

Both platforms offer funnel analysis, user segmentation, and retention metrics. But Statsig takes a unique approach with warehouse-native deployment. Your data stays in Snowflake, BigQuery, or Databricks - addressing the privacy concerns that Reddit users consistently raise about cloud-based analytics tools.

The scale differences matter too. Statsig processes over 1 trillion events daily with 99.99% uptime. Amplitude's infrastructure details remain less transparent, though they certainly handle significant volume. But when OpenAI and Notion trust Statsig with their massive event streams, it says something about the platform's ability to handle scale without breaking.

Statistical rigor and methodology

Standard significance testing works fine for simple A/B tests. But real-world experimentation needs more:

  • Switchback tests for time-based analysis when users can't be randomized

  • Network effect detection for social features

  • Multi-armed bandits for dynamic allocation

  • Automated outlier detection to catch data quality issues

Paul Ellwood from OpenAI notes: "Statsig's experimentation capabilities stand apart from other platforms we've evaluated." That's not marketing speak - it's recognition that proper statistical methods make the difference between shipping with confidence and crossing your fingers.

Integration and developer experience

Amplitude requires separate tools for flags, experiments, and analytics. Each has its own SDK, its own pricing model, its own learning curve. Users consistently complain about the complexity of stitching these tools together.

Statsig bundles everything in 30+ open-source SDKs supporting edge computing and server-side rendering. One integration handles feature flags, experiments, and analytics. The unified approach means your engineers implement once and get all the capabilities - no juggling multiple vendor relationships or debugging integration issues.

Pricing models and cost analysis

Transparent vs opaque pricing structures

Statsig publishes usage-based pricing that scales with analytics events and session replays. No hidden fees for feature flags. No per-seat charges. You know exactly what you'll pay based on your usage.

Amplitude takes the enterprise software playbook approach. Their Plus plan starts at $49/month, but you'll need to contact sales for Growth and Enterprise pricing. This opacity frustrates teams trying to budget effectively. Users report that Growth plans start around $995 monthly while Enterprise begins at $2,000+ - but your actual cost depends entirely on negotiation.

Real-world cost scenarios

Let's get specific. A SaaS company with 1 million monthly active users generates roughly 120 million events monthly. Using Statsig's pricing analysis, that's approximately $1,200 per month with volume discounts.

Amplitude's comparable Growth plan often exceeds $2,500 monthly for the same usage. But here's the kicker: Statsig includes experimentation, feature flags, and 50K session replays in that price. With Amplitude, you'd need:

  • Base analytics: $2,500+

  • Web Experimentation: Additional tier upgrade

  • Feature flags: Separate vendor (LaunchDarkly starts at $500+)

  • Session replay: Not available

The total quickly approaches $4,000-5,000 monthly for capabilities Statsig provides in one platform.

Don Browning, SVP at SoundCloud, explains their decision: "We evaluated Optimizely, LaunchDarkly, Split, and Eppo, but ultimately selected Statsig due to its comprehensive end-to-end integration. We wanted a complete solution rather than a partial one."

For smaller teams, Statsig provides 10 million free events monthly across all products. Amplitude's free Starter plan caps at 50,000 MTUs - roughly 6 million events. Plus, Statsig's free tier includes unlimited feature flags; Amplitude limits feature management to paid plans only.

Decision factors and implementation considerations

Time-to-value and onboarding complexity

Getting meaningful insights shouldn't take months. Statsig enables experiment launch within days using their comprehensive SDK library. Teams implement feature flags, run experiments, and track metrics immediately.

Amplitude users report needing weeks to configure events and dashboards properly. The platform's power comes with complexity - you'll spend significant time learning their taxonomy and setting up tracking plans before seeing value.

Documentation quality dramatically impacts implementation speed. Statsig provides transparent SQL queries visible with one click. Engineers can verify calculations instantly and understand exactly how metrics work. Amplitude's documentation tends toward conceptual explanations rather than practical code samples.

Bluesky's CTO Paul Frazee shared their experience: "We thought we didn't have the resources for an A/B testing framework, but Statsig made it achievable for a small team."

Enterprise readiness and support

Both platforms offer enterprise features, but implementation differs significantly. Statsig includes warehouse-native deployment for Snowflake, BigQuery, and Databricks at no additional cost. This solves data privacy requirements without months of contract negotiations.

Amplitude's enterprise features require custom pricing and lengthy sales cycles. You'll need to justify the investment internally before even learning what specific features cost.

Support quality varies dramatically between tiers:

Sumeet Marwaha from Brex captures the difference: "Our engineers are significantly happier using Statsig. They no longer deal with uncertainty and debugging frustrations."

Bottom line: why is Statsig a viable alternative to Amplitude?

Statsig delivers enterprise-grade experimentation, analytics, and feature management at roughly half the cost of purchasing Amplitude's separate products. While Amplitude's pricing requires multiple SKUs for full functionality, Statsig bundles everything together. Unlimited feature flags, A/B testing, and analytics come standard - no hidden fees or surprise charges.

Engineering teams gain immediate value through built-in experimentation and feature flags. Amplitude users typically need LaunchDarkly or Optimizely for feature management, adding both complexity and cost. Statsig eliminates this fragmentation: every feature flag automatically becomes a potential experiment with zero additional setup.

The unified approach transforms how teams work. Engineers ship features behind flags, automatically measure impact, and iterate based on data - all without switching tools. Notion scaled from single-digit to 300+ experiments quarterly after making the switch. SoundCloud reached profitability for the first time in 16 years by embracing experimentation alongside analytics.

Sumeet Marwaha from Brex summarizes the advantage: "The biggest benefit is having experimentation, feature flags, and analytics in one unified platform. It removes complexity and accelerates decision-making by enabling teams to quickly and deeply gather and act on insights without switching tools."

Trusted by OpenAI, Notion, and Figma, Statsig processes 200B+ daily events with transparent pricing at every scale. The platform handles 1 trillion events daily with 99.99% uptime - matching or exceeding Amplitude's infrastructure while providing a complete product development platform.

Closing thoughts

Choosing between Amplitude and Statsig isn't just about features or pricing - it's about how you want your team to work. If you need deep behavioral analytics and don't mind managing multiple tools, Amplitude remains a solid choice. But if you want experimentation, feature flags, and analytics working together seamlessly, Statsig offers a compelling alternative.

The best part? You can try Statsig free with 10 million events monthly. Run a few experiments, test the feature flags, and see if the unified approach works for your team. For teams already using Amplitude, Statsig can import your existing analytics setup to ease the transition.

Check out Statsig's migration guides or join their Slack community to learn from teams who've made the switch. Hope you find this useful!



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