Amplitude and Crazy Egg are both website optimization platforms that provide analytics and user behavior insights.

While Amplitude focuses more on product analytics and digital insights, Crazy Egg specializes in heatmaps, session recordings, and A/B testing to optimize website performance and drive growth.

What is Amplitude?

Amplitude is a product analytics and digital insights platform that helps businesses understand customer behavior and drive growth. The platform unifies data from multiple sources and applies advanced analytics and AI automation to provide actionable insights into user interactions across web, mobile, and other digital channels.

Amplitude's core offerings include:

• Amplitude Analytics: Track user behavior and answer complex growth questions with minimal coding

• Amplitude Experiment: A web experimentation platform that enables faster feature releases and reliable results

• Amplitude CDP: A Customer Data Platform that unifies data across teams and improves data quality

• Session Replay: Reconstruct digital experiences to understand how customers derive value

By offering a comprehensive suite of analytics tools in one platform, Amplitude aims to empower teams across an organization to make data-driven decisions that optimize products, personalize user experiences, and ultimately drive business outcomes. The platform integrates with a wide range of marketing tools and data warehouses, making it easy for teams to leverage their existing technology stack.

What is Crazy Egg?

Crazy Egg is a website optimization platform that provides tools to help businesses understand their website visitors and improve their online presence. Founded in 2006, the company aims to solve the problem of understanding how users interact with websites and identifying areas for improvement.

Crazy Egg's core offerings include:

• Heatmaps: Visualize user behavior and identify areas of engagement or confusion

• Session recordings: Track individual visitor journeys to uncover pain points and optimize the user experience

• A/B testing: Experiment with different elements to determine which variants perform best and drive conversions

• Surveys: Collect direct customer feedback and measure satisfaction through NPS scores and ratings

With its user-friendly interface and comprehensive set of tools, Crazy Egg has grown to serve over 400,000 websites across various industries. The platform caters to a wide range of businesses, from small startups to large enterprises, enabling them to make data-driven decisions to optimize their websites for better user engagement and conversions.

Pricing comparison

Amplitude offers usage-based pricing with a free Starter plan and scalable paid plans based on the number of Monthly Tracked Users (MTUs). Crazy Egg provides tiered pricing with Plus, Pro, and Enterprise plans, all billed annually and including a 30-day free trial.

Considerations and limitations: Amplitude

Amplitude is a powerful platform for product analytics and experimentation, making it well-suited for teams focused on optimizing user experiences and driving growth. Its comprehensive suite of tools enables businesses to track user behavior, identify key drivers, and test new features and experiences. Amplitude's self-service analytics and extensive resources make it accessible to teams of all sizes and skill levels.

However, Amplitude's focus on product analytics may make it less suitable for teams primarily interested in marketing or sales analytics. While the platform integrates with various marketing tools, its core strengths lie in understanding user behavior within a product. Additionally, the cost of Amplitude's Growth and Enterprise plans may be a consideration for larger organizations with high volumes of data and users.

• TL;DR: Amplitude is better suited for product analytics and experimentation use cases, but may be less ideal for marketing or sales analytics and could be costly for large organizations.

Considerations and limitations: Crazy Egg

Crazy Egg is a powerful tool for website optimization and user experience analysis. Its heatmaps, session recordings, and A/B testing features provide valuable insights into visitor behavior, helping businesses identify areas for improvement and make data-driven decisions. Crazy Egg's user-friendly interface and seamless integration with popular platforms like Shopify and WordPress make it accessible to a wide range of users.

However, Crazy Egg's focus on websites may limit its usefulness for businesses with broader digital product offerings. While the platform excels at analyzing user interactions on websites, it may not provide the same level of insights for mobile apps, software, or other digital products. Additionally, businesses looking for more comprehensive analytics and experimentation solutions may find Crazy Egg's feature set lacking compared to more robust platforms.

• TL;DR: Crazy Egg is better suited for website optimization and user experience analysis, but may not be the best fit for businesses with broader digital product offerings or those needing more comprehensive analytics and experimentation solutions.

An alternative: Statsig

Statsig is an all-in-one platform that offers experimentation, session replay, and other tools to help you build better products. Trusted by companies like Notion, Atlassian, and Whatnot, Statsig provides a powerful, affordable solution for teams of all sizes.

Whether you're just starting or scaling rapidly, Statsig's pricing ensures you only pay for what you use. Sign up for free to get started, or request a demo to see how Statsig can help your team ship faster and make data-driven decisions.