Amplitude and FullStory compared

Amplitude and FullStory are both behavioral analytics platforms that help businesses understand user interactions and optimize digital experiences.

While Amplitude focuses on product analytics and experimentation, FullStory emphasizes session replay and sentiment analysis to provide a comprehensive view of the customer journey.

What is Amplitude?

Amplitude is a product analytics and digital insights platform that helps businesses understand customer behavior, drive growth, and improve outcomes. The platform provides a suite of tools that enable teams to gather insights across the entire customer journey, predict trends, and deliver personalized experiences.

Amplitude's core offerings include:

• Analytics: Track user behavior and answer complex growth questions with minimal coding

• Experimentation: Enable faster feature releases and reliable results with web experimentation

• Audiences: Unify data across teams and improve data quality with a Customer Data Platform

• Session Replay: Reconstruct digital experiences to understand how customers derive value

Amplitude's platform is geared toward businesses looking to optimize their products, personalize user experiences, and make data-driven decisions. By providing fast and easy access to customer insights at every step of their journey, Amplitude empowers teams to attract new customers, understand why they convert, and build experiences that keep them coming back.

What is FullStory?

FullStory is a behavioral data analytics platform that helps businesses gain insights into user behavior and sentiment by capturing and analyzing customer interactions with their digital products. The platform provides a comprehensive view of the customer experience, enabling companies to identify areas for improvement, optimize their products, and drive revenue.

FullStory's core offerings include:

• Session replay: Watch real-time replays of user sessions to identify friction points and optimize user experiences

• Product analytics: Analyze user behavior, measure key metrics, and make data-driven decisions

• Data integrations: Sync behavioral data with existing tech stacks to leverage insights across the organization

FullStory's platform is geared toward businesses aiming to build better personalization, improve user experiences, and ultimately win loyal customers. By providing a more complete picture of customer interactions, FullStory helps companies surface user sentiment and take action based on the implied sentiment behind every user action.

Pricing comparison

Amplitude offers a usage-based pricing model with four distinct plans: Starter (free), Plus, Growth, and Enterprise. The Plus plan starts at $49 per month and scales based on the number of Monthly Tracked Users (MTUs).

FullStory's pricing is based on the volume of sessions captured and features included in each plan. They offer a free plan with limited sessions and features, while paid plans provide more advanced capabilities and customization options.

Considerations and limitations: Amplitude

Amplitude is well-suited for businesses focused on user acquisition, monetization, and retention. The platform's comprehensive analytics capabilities, including behavioral analysis, experimentation, and session replay, make it an ideal choice for teams looking to optimize their products and drive growth. Amplitude's self-service approach and extensive resources also make it accessible for teams of various sizes and skill levels.

However, Amplitude's complexity may be a limitation for some organizations. The platform's wide range of features and customization options can require significant technical resources to implement and maintain effectively. Additionally, teams may need to invest time in learning how to leverage Amplitude's advanced analytics capabilities to derive actionable insights and drive meaningful business outcomes.

• TL;DR: Amplitude is better suited for businesses prioritizing user acquisition, monetization, and retention, but its complexity may be a limitation for some organizations with limited technical resources or expertise.

Considerations and limitations: FullStory

FullStory is well-suited for businesses aiming to improve user experiences and build better personalization. The platform's session replay, product analytics, and data integration features enable companies to gain a comprehensive understanding of user behavior and sentiment. This makes FullStory an excellent choice for organizations looking to optimize their digital products and drive revenue through enhanced customer experiences.

However, FullStory may have some limitations for businesses with specific requirements. The platform's focus on behavioral data analytics may not be as valuable for companies that prioritize other aspects of their digital strategy. Additionally, implementing FullStory effectively requires technical resources and expertise, which could be a challenge for some organizations.

• TL;DR: FullStory is better suited for businesses prioritizing user experience optimization and personalization, but may not be as valuable for companies with different focus areas or limited technical resources.

An alternative: Statsig

Statsig is an all-in-one platform that offers product analytics, session replay, and more. It's a great option for companies of all sizes, from startups to enterprises like Notion, Atlassian, and OpenAI.

Sign up for a free account to get started, or contact us for a demo to see how Statsig can help you build better products. Our transparent pricing ensures you only pay for what you use.