Crazy Egg and FullStory compared

Crazy Egg and FullStory are both powerful website optimization tools that provide insights into user behavior and sentiment.

While Crazy Egg focuses on heatmaps, A/B testing, and surveys, FullStory offers session replay, product analytics, and data integrations to help businesses understand their customers' digital experiences.

What is Crazy Egg?

Crazy Egg is a website optimization platform that helps businesses understand their website visitors and improve their online presence. Founded in 2006, the company aims to solve the problem of understanding how users interact with websites and identifying areas for improvement.

Crazy Egg's core offerings include:

• Heatmaps: Visualize visitor behavior and identify areas of engagement

• Session recordings: Track individual visitor journeys to uncover pain points

• Surveys: Collect direct customer feedback and measure satisfaction

• A/B testing: Experiment with different elements to optimize conversions

• Traffic analysis: Gain insights into visitor sources and behavior

The platform is geared toward businesses of all sizes, from small startups to large enterprises, across various industries. With its user-friendly interface and comprehensive set of tools, Crazy Egg enables businesses to make data-driven decisions to optimize their websites for better user engagement and conversions.

What is FullStory?

FullStory is a behavioral data analytics platform that helps businesses gain insights into user behavior and sentiment by capturing and analyzing customer interactions with their digital products. The platform provides a comprehensive view of the customer experience, enabling companies to identify areas for improvement, optimize their products, and drive revenue.

FullStory's core offerings include:

• Session replay: Watch real-time replays of user sessions to identify friction points and optimize user experiences

• Product analytics: Analyze user behavior, measure key metrics, and make data-driven decisions

• Data integrations: Seamlessly integrate behavioral data with existing tech stacks to support customer success and drive business growth

FullStory is geared toward businesses seeking to understand and improve their customers' digital experiences. By leveraging the platform's insights, companies can build better personalization, reduce cart abandonment, increase conversion rates, and ultimately win loyal customers for life.

Pricing comparison

Crazy Egg offers a tiered pricing model with three plans: Plus, Pro, and Enterprise, billed annually and including a 30-day free trial. The plans range from $99 to $499 per month, with increasing limits on tracked pageviews, snapshots, and recordings.

FullStory's pricing is based on the volume of sessions captured and the features included in each plan, ranging from a free option with limited sessions to enterprise-level plans. While the exact pricing is not public, the plans offer increasingly sophisticated features for larger organizations.

Considerations and limitations: Crazy Egg

Crazy Egg is a website optimization platform that focuses on improving user experience and increasing conversions. Its suite of tools, including heatmaps, session recordings, and A/B testing, makes it well-suited for businesses looking to optimize their websites and landing pages. Crazy Egg's user-friendly interface and easy setup make it accessible to teams of all sizes and technical skill levels.

However, Crazy Egg may have limitations when it comes to advanced behavioral analytics and sentiment analysis. While it provides valuable insights into user behavior on a website, it may not offer the same depth of analysis as platforms specifically designed for these purposes. Additionally, Crazy Egg's focus on website optimization may not be as relevant for businesses primarily concerned with other aspects of the user journey, such as post-purchase customer experience.

• TL;DR: Crazy Egg is better suited for website optimization and conversion rate optimization, but may lack advanced behavioral analytics and sentiment analysis capabilities.

Considerations and limitations: FullStory

FullStory is well-suited for businesses seeking to understand user behavior and sentiment through detailed analysis of customer interactions with their digital products. The platform's session replay, product analytics, and data integration features make it an excellent choice for companies looking to optimize their user experience and drive revenue through personalization. FullStory's ability to capture and analyze hundreds of events and signals from user sessions provides valuable insights into customer behavior and sentiment.

However, FullStory may lack some specific website optimization tools, such as heatmaps and A/B testing, which are commonly found in other platforms. While FullStory excels at providing a comprehensive understanding of user behavior and sentiment, it may not be the best choice for businesses primarily focused on optimizing their website's design and layout through visual analysis and split testing.

• TL;DR: FullStory is better suited for understanding user behavior and sentiment analysis but may not be as well-equipped for specific website optimization tasks like heatmapping and A/B testing.

An alternative: Statsig

Statsig is an all-in-one platform that offers feature flagging, product analytics, A/B testing, and session replay — combining the best of Crazy Egg and FullStory. Whether you're a startup or an enterprise, Statsig scales with your experimentation journey, empowering you to build better products with data-driven insights.

Trusted by tech leaders like OpenAI, Notion, and Atlassian, Statsig offers transparent pricing and a generous free tier. Sign up for a demo to see how Statsig can help you unlock your product's full potential.