Eppo and Amplitude are both powerful digital analytics platforms that help businesses understand user behavior and drive growth.

While Eppo focuses on experimentation and feature flagging, Amplitude provides a broader suite of analytics tools, including product analytics, session replay, and a customer data platform.

What is Eppo?

Eppo is a next-generation experimentation platform designed for modern data teams. The company offers an end-to-end solution that makes advanced A/B testing accessible to everyone in an organization, enabling businesses to accelerate experiment velocity without compromising rigor.

Eppo's core offerings include:

• Experimentation: Leverages a warehouse-native architecture to power a world-class statistical engine, automating experiment analysis while maintaining rigor

• Feature Flagging: Provides fast and resilient feature flags for A/B tests, feature gates, controlled rollouts, kill switches, and dynamic no-code configuration

• Personalization: Unlocks new possibilities using Contextual Bandits, automatically optimizing user experiences in real-time or getting more value from AI models

• AI Model Evaluation: Allows businesses to build more effective AI products by evaluating AI models through experiments with trusted business metrics

Eppo's platform is geared toward fast-growing teams looking to unlock advanced experimentation methods such as holdouts for measuring the cumulative impact of experimentation programs, contextual bandits for personalizing winning creatives, AI models, and product changes, and mutually exclusive experiments for enterprise experimentation teams requiring guaranteed isolation.

What is Amplitude?

Amplitude is a leading digital analytics platform that helps businesses understand user behavior and drive growth. The platform provides a suite of products designed to deliver actionable insights into customer interactions across web, mobile, and other digital channels.

Amplitude's core offerings include:

• Product Analytics: Track user behavior and answer complex growth questions with minimal coding

• Experimentation: Enable faster feature releases and reliable results with a web experimentation platform

• Feature Flags: Roll out features safely and gradually to targeted user segments

• Customer Data Platform: Unify data across teams and improve data quality

Amplitude's platform is geared toward businesses across various industries looking to harness the power of customer insights. By combining data from multiple sources and applying advanced analytics and AI automation, Amplitude empowers teams to optimize their products, personalize user experiences, and make data-driven decisions.

Pricing comparison

Eppo's pricing information is not publicly disclosed, and interested parties must contact their team to discuss specific needs and receive a customized quote based on usage volume and complexity.

Amplitude offers usage-based pricing with four plans: a free Starter plan, and paid Plus, Growth, and Enterprise plans that scale based on Monthly Tracked Users (MTUs).

Considerations and limitations: Eppo

Eppo is a next-generation experimentation platform designed for modern data teams. Its end-to-end solution makes advanced A/B testing accessible to everyone in an organization, enabling businesses to accelerate experiment velocity without compromising rigor. Eppo's warehouse-native architecture powers a world-class statistical engine, ensuring complete metric governance and key-metric impact measurement.

However, Eppo may not be the best fit for teams with simpler experimentation needs or those just starting their experimentation journey. The platform's advanced features, such as contextual bandits and mutually exclusive experiments, might be overkill for smaller teams or projects with more straightforward requirements. Additionally, the lack of transparent pricing information on Eppo's website may be a consideration for organizations with limited budgets or those who prefer upfront cost clarity.

• TL;DR: Eppo is better suited for teams prioritizing advanced experimentation and metric governance, but may not be as well-suited for those with simpler needs or limited budgets.

Considerations and limitations: Amplitude

Amplitude is well-suited for businesses seeking comprehensive customer analytics and insights. The platform's extensive product analytics, behavioral analysis, and customer data management capabilities make it an ideal choice for teams looking to understand user behavior and drive growth. Amplitude's focus on unifying data across multiple sources and applying advanced analytics enables businesses to optimize their products and personalize user experiences.

However, Amplitude may have limitations when it comes to advanced experimentation compared to platforms like Eppo. While Amplitude offers experimentation capabilities, its primary focus is on analytics and insights rather than full-scale experimentation. Teams looking for more robust experimentation features, such as advanced targeting, complex experiment design, and seamless integration with their existing tech stack, may find Eppo better suited to their needs.

• TL;DR: Amplitude is better suited for businesses prioritizing comprehensive customer analytics and insights, but may have limitations in advanced experimentation compared to platforms like Eppo.

An alternative: Statsig

Statsig is an all-in-one platform that offers feature flagging, product analytics, and experimentation capabilities. It's designed to scale with companies from startups to enterprises, ensuring optimal product performance.

Trusted by tech leaders like Notion, Whatnot and Atlassian, Statsig offers transparent pricing for teams of all sizes. Sign up for free to get started, or request a demo to learn more.