Eppo and Crazy Egg are both website optimization platforms that offer A/B testing and other tools to improve user engagement and conversions.

While Eppo focuses on providing an end-to-end experimentation platform for modern data teams, Crazy Egg primarily offers heatmaps, session recordings, and surveys to help businesses understand visitor behavior and optimize their websites.

What is Eppo?

Eppo is a next-generation experimentation platform that makes advanced A/B testing accessible to everyone in an organization. It offers an end-to-end solution for experimentation, feature flagging, personalization, and AI model evaluation, all powered by a warehouse-native architecture that ensures complete metric governance, key-metric impact measurement, and data privacy.

Eppo's core offerings include:

• Experimentation: Leverages a warehouse-native architecture to power a robust statistical engine, automating experiment analysis while maintaining rigor

• Feature Flagging: Provides fast and resilient feature flags for A/B tests, feature gates, controlled rollouts, kill switches, and dynamic no-code configuration

• Personalization: Unlocks new possibilities using Contextual Bandits, automatically optimizing user experiences in real-time or getting more value from AI models

• AI Model Evaluation: Allows businesses to build more effective AI products by evaluating models through experiments with trusted business metrics

Eppo's platform is geared toward organizations looking to build a culture of experimentation with expert guidance and powerful tools. It is designed for teams seeking to accelerate experiment velocity without compromising rigor, prioritizing metric governance, key-metric impact measurement, and data privacy.

What is Crazy Egg?

Crazy Egg is a website optimization platform that provides tools to help businesses understand their website visitors and improve their online presence. It offers features like heatmaps, session recordings, surveys, and A/B testing, enabling businesses to make data-driven decisions to optimize their websites for better user engagement and conversions.

Crazy Egg's core offerings include:

• Heatmaps: Visual reports that show visitor engagement on web pages

• Session Recordings: Replay individual user sessions to identify pain points and areas for improvement

• A/B Testing: Test different website elements to determine which variants perform best and improve conversions

• Surveys: Collect direct customer feedback and measure satisfaction through NPS scores and ratings

Crazy Egg's platform is geared toward businesses of all sizes, from startups to enterprises, across various industries such as e-commerce, lead generation, education, and more. It aims to help companies looking to improve website performance, user experience, and conversion rates.

Pricing comparison

Eppo's pricing information is not publicly available on their website, requiring interested parties to contact their team for a customized quote based on specific needs.

Crazy Egg offers three annual pricing plans: Plus ($99/month), Pro ($249/month), and Enterprise ($499/month), with varying limits for tracked pageviews, snapshots, and recordings.

The Enterprise plan includes additional features such as SAML Single Sign-On and onboarding/training, making it suitable for larger organizations with more complex requirements.

While Eppo's pricing remains undisclosed, Crazy Egg's transparent pricing model allows for easier comparison and scalability assessment based on a business's growth and needs.

Considerations and limitations: Eppo

Eppo is well-suited for organizations that prioritize metric governance, data privacy, and rigorous experimentation processes. The platform's warehouse-native architecture ensures complete metric governance, key-metric impact measurement, and data privacy. Eppo also provides expert guidance and powerful tools to help teams build a culture of experimentation, making it an excellent choice for businesses with existing data warehousing infrastructure and engineering resources.

However, Eppo's lack of publicly available pricing information may hinder transparency and budgeting for some organizations. Additionally, there is limited information on the platform's collaboration features and support for cross-functional teams, which could be a concern for companies with diverse experimentation needs. Eppo may also present challenges for organizations without dedicated data engineering or experimentation resources, as the platform relies heavily on existing infrastructure and expertise.

• TL;DR: Eppo is better suited for organizations with strong data governance and experimentation culture, but may not be the best fit for teams without dedicated data engineering resources or those requiring more transparent pricing.

Considerations and limitations: Crazy Egg

Crazy Egg is well-suited for businesses focused on website optimization and improving user experience. The platform's visual insights, such as heatmaps and session recordings, make it an ideal choice for e-commerce sites, lead generation pages, and online businesses prioritizing conversion rates. Crazy Egg's user-friendly interface and easy setup make it accessible for teams seeking to understand visitor behavior and engagement patterns.

However, Crazy Egg may have limited functionality for organizations requiring advanced experimentation or personalization capabilities. The platform's focus on website optimization may not address the needs of large enterprises with complex website architectures or those requiring integration with data warehousing infrastructure for comprehensive metric governance.

• TL;DR: Crazy Egg is better suited for businesses prioritizing website optimization and user experience, but may not be the best fit for organizations needing advanced experimentation or personalization capabilities, or those with complex website architectures.

An alternative: Statsig

Statsig is an all-in-one platform that offers experimentation, feature flagging, and product analytics. Trusted by companies like OpenAI, Notion, and Atlassian, Statsig scales with your business from startup to enterprise.

Whether you're just starting or looking to expand your experimentation efforts, Statsig's transparent pricing and dedicated support make it a great choice. Sign up for free today and see how Statsig can help you build better products faster.