Eppo and Justuno are both website marketing platforms that help businesses personalize user experiences and drive conversions.

While Eppo focuses on experimentation and A/B testing, Justuno specializes in conversion automation through features like pop-ups, quizzes, and product recommendations.

What is Eppo?

Eppo is a next-generation experimentation platform that makes advanced A/B testing accessible to everyone in an organization. The platform is designed to accelerate experiment velocity without compromising rigor, powered by a warehouse-native architecture that ensures complete metric governance, key-metric impact measurement, and data privacy.

Eppo's core offerings include:

• Experimentation: Leverage a warehouse-native architecture to power a world-class statistical engine, automating experiment analysis while maintaining rigor

• Feature Flagging: Provide fast and resilient feature flags for A/B tests, feature gates, controlled rollouts, kill switches, and dynamic no-code configuration

• Personalization: Unlock new possibilities using Contextual Bandits, automatically optimizing user experiences in real-time or getting more value from AI models

• AI Model Evaluation: Build more effective AI products by evaluating AI models through experiments with trusted business metrics

The platform is geared towards organizations looking to build a culture of experimentation, providing expert guidance and powerful tools to help teams make better decisions with confidence and achieve self-serve experimentation.

What is Justuno?

Justuno is a website marketing automation platform that helps businesses transform visitors into customers by driving sales through personalized website experiences. The platform offers a wide range of features and tools designed to enhance visitor engagement, capture leads, and ultimately drive more sales.

Justuno's core offerings include:

• Pop-ups and messaging: Create targeted and personalized experiences for visitors

• Quizzes and surveys: Engage visitors and gather valuable data

• Product recommendations: Deliver AI-powered recommendations to boost average order value

• Landing pages: Design optimized pages to drive conversions

• Exit offers: Reduce cart abandonment and encourage purchases

By leveraging advanced segmentation and targeting capabilities, Justuno enables businesses to show the right message to the right visitor at the right time. This data-driven approach helps move visitors through the buyer's journey more effectively, optimizing website performance and achieving better results.

Pricing comparison

Eppo's pricing information is not publicly disclosed, requiring interested parties to contact their team for a customized quote based on specific needs.

Justuno offers a free plan for websites with less than 2,000 unique visitors per month, and paid tiers (Lite, Flex, and Enterprise) based on monthly traffic volume.

Considerations and limitations: Eppo

Eppo is well-suited for organizations looking to build a culture of experimentation with expert guidance and powerful tools. The platform's end-to-end experimentation capabilities, including feature flagging, personalization, and AI model evaluation, make it an ideal choice for teams seeking to accelerate experiment velocity without compromising rigor. Eppo's warehouse-native architecture ensures complete metric governance and key-metric impact measurement, making it a good fit for data-driven organizations.

However, Eppo's lack of publicly available pricing information may be a concern for some organizations, as it requires contacting their team for a customized quote. Additionally, while Eppo emphasizes its white-glove support and expert guidance, there is limited information available on the platform's collaboration features, which could be essential for larger teams or enterprises with multiple stakeholders involved in the experimentation process.

• TL;DR: Eppo is better suited for organizations prioritizing experimentation culture and rigorous data governance, but may not be the best fit for teams requiring transparent pricing and extensive collaboration features.

Considerations and limitations: Justuno

Justuno is an ideal solution for e-commerce businesses looking to improve website conversions, grow email and SMS lists, and enhance product recommendations. The platform's advanced segmentation and targeting capabilities enable businesses to deliver personalized experiences at scale, driving engagement and revenue growth. Justuno's seamless integration with popular e-commerce platforms and marketing automation tools makes it easy for businesses to connect onsite behavior with their marketing efforts.

However, Justuno's primary focus is on marketing automation rather than broader experimentation capabilities. While the platform offers powerful tools for creating targeted experiences, it may not provide the same level of flexibility and control as dedicated experimentation platforms. Businesses looking for more comprehensive experimentation solutions may need to consider other options or use Justuno in conjunction with additional tools.

• TL;DR: Justuno is better suited for e-commerce businesses seeking to improve conversions and personalization, but may not be the best fit for those requiring more extensive experimentation capabilities.

An alternative: Statsig

Statsig is an all-in-one platform that offers feature flagging, product analytics, A/B testing, web analytics, and session replay — combining the core features of Eppo and Justuno into a single platform. Statsig's powerful infrastructure delivers features to billions of users each month and is trusted by companies like OpenAI, Notion, and Atlassian.

Statsig offers a generous free tier and scales with companies of all sizes — from startups to enterprises. Sign up for a free account to get started, or request a demo to learn more about our enterprise offerings.