Eppo and Unbounce are both conversion optimization platforms that help businesses improve their marketing campaigns.

While Eppo focuses on experimentation and A/B testing for data teams, Unbounce specializes in AI-powered landing page creation and optimization for marketers.

What is Eppo?

Eppo is a next-generation experimentation platform that makes advanced A/B testing accessible to everyone in an organization. It offers an end-to-end solution with features like experimentation, feature flagging, personalization, and AI model evaluation. Eppo's warehouse-native architecture ensures complete metric governance, key-metric impact measurement, and data privacy.

Eppo's core offerings include:

• Experimentation product leveraging a warehouse-native architecture for a robust statistical engine

• Feature Flagging for A/B tests, feature gates, controlled rollouts, and dynamic configuration

• Personalization using Contextual Bandits to optimize user experiences in real-time

• AI Model Evaluation to build more effective AI products through experiments

Eppo's platform is geared toward organizations looking to build a culture of experimentation with expert guidance and powerful tools. It caters to fast-growing teams seeking advanced experimentation methods like holdouts and contextual bandits. Enterprise experimentation teams requiring guaranteed isolation through mutually exclusive experiments can also benefit from Eppo's offerings.

What is Unbounce?

Unbounce is an AI-powered landing page creation and optimization platform that offers tools to create high-performing landing pages, popups, and sticky bars. With Unbounce's AI optimization capabilities, visitors are automatically directed to the page where they are most likely to convert, resulting in an average of 30% more conversions.

Unbounce's core offerings include:

• Drag-and-drop landing page builder with customizable templates and design elements

• A/B testing tool to validate ideas, optimize campaigns, and find best-performing variants

• AI copywriting tool (Smart Copy) to generate and remix content for campaigns

Unbounce's platform is geared toward SaaS businesses, ecommerce stores, and marketing agencies looking to scale their marketing efforts and increase conversion rates. By providing a user-friendly platform for creating and optimizing landing pages, Unbounce empowers marketers to create targeted, effective campaigns without relying on developers or IT teams.

Pricing comparison

Eppo's pricing information is not publicly disclosed on their website. Interested parties need to contact Eppo's team for a customized pricing quote, which likely varies based on usage volume, experiment complexity, and support level.

In contrast, Unbounce offers four plans: Build, Experiment, Optimize, and Concierge. The Build plan starts at $99/month for up to 20,000 monthly unique visitors, while the Experiment plan starts at $149/month for up to 30,000 monthly unique visitors.

The Optimize plan starts at $249/month for up to 50,000 monthly unique visitors. For businesses with higher traffic and more advanced needs, the Concierge plan is a custom solution starting at $649/month for up to 100,000 monthly unique visitors.

Based on the available information, Unbounce appears to be the more transparent and potentially cheaper option for most businesses, with clear pricing tiers and the ability to scale as needed. However, Eppo's customized pricing approach may be more suitable for organizations with specific requirements or larger-scale experimentation needs.

Considerations and limitations: Eppo

Eppo is well-suited for organizations looking to build a culture of experimentation with expert guidance. The platform's end-to-end solution makes advanced A/B testing accessible to everyone, enabling businesses to accelerate experiment velocity without compromising rigor. Eppo's white-glove support gives access to world-class experimenters and the building blocks to nurture an experimentation culture.

However, Eppo may have some limitations:

• Limited information on collaboration features and support compared to other platforms

• Potential delays in updates and change propagation compared to real-time solutions

• May be overkill for teams with simpler experimentation needs

• TL;DR: Eppo is better suited for fast-growing teams seeking advanced experimentation methods and expert guidance, but may not be the best fit for teams with simpler needs or those requiring real-time updates.

Considerations and limitations: Unbounce

Unbounce is well-suited for SaaS businesses, ecommerce stores, and marketing agencies looking to scale their marketing efforts and increase conversion rates. The platform's drag-and-drop landing page builder, AI-powered optimization tools, and wide range of templates make it an ideal choice for marketers who want to create targeted campaigns without relying on developers. Unbounce's integrations with popular marketing tools like Google Analytics, Hubspot, and Salesforce also make it a good fit for businesses seeking to streamline their workflows.

However, Unbounce may have limitations for teams requiring broader experimentation capabilities beyond landing page optimization. The platform's AI optimization features may not be as advanced as dedicated experimentation platforms, and there could be potential limitations in integrating with complex data infrastructures and engineering workflows. Additionally, businesses with more extensive experimentation needs may find Unbounce's focus on landing pages too narrow.

• TL;DR: Unbounce is better suited for businesses focusing on landing page optimization and conversion rate improvement, but may not be the best fit for teams needing more comprehensive experimentation capabilities.

An alternative: Statsig

Statsig is an all-in-one platform that offers experimentation, feature flagging, and product analytics. It's trusted by companies like OpenAI, Notion, and Atlassian to help them build better products faster.

Whether you're a startup or an enterprise, Statsig scales with you—sign up for free to get started or request a demo to learn more about our enterprise offerings. With transparent usage-based pricing, you only pay for what you use.