Unbounce and Crazy Egg compared

Unbounce and Crazy Egg are both website optimization platforms that help businesses improve their online presence and boost conversions.

While Unbounce focuses on creating and optimizing landing pages, Crazy Egg provides a suite of tools for analyzing visitor behavior across an entire website, including heatmaps, session recordings, and A/B testing.

What is Unbounce?

Unbounce is an AI-powered landing page creation and optimization platform that helps businesses scale their marketing efforts and increase conversions. The platform offers a suite of tools designed to create high-performing landing pages, popups, and sticky bars without requiring any coding skills.

Unbounce's core offerings include:

• Drag-and-drop landing page builder: Easily create professional-looking pages with customizable templates and design elements

• AI optimization: Automatically direct visitors to the landing page most likely to convert based on their attributes

• A/B testing: Test different variations of your pages to determine which performs best and optimize your campaigns

• AI copywriting tool: Generate and optimize copy for your landing pages with Smart Copy

Unbounce's platform is geared toward a wide range of industries, with a particular focus on SaaS businesses, ecommerce stores, and marketing agencies. The company provides expert support, educational resources, and an active community of marketers to help its users grow their businesses effectively.

What is Crazy Egg?

Crazy Egg is a website optimization platform that provides tools to help businesses understand their website visitors and improve their online presence. The platform offers features such as heatmaps, session recordings, surveys, and A/B testing, enabling businesses to make data-driven decisions to optimize their websites for better user engagement and conversions.

Crazy Egg's core offerings include:

• Heatmaps and session recordings: Track visitor behavior and identify areas of engagement or pain points

• Surveys and NPS scores: Gather valuable customer feedback and measure satisfaction

• A/B testing: Experiment with different website elements to determine the best-performing variants

• Traffic analysis and error tracking: Monitor website performance and identify issues

Crazy Egg's platform is geared toward a wide range of businesses, from small startups to large enterprises, across various industries. It is particularly beneficial for e-commerce websites, lead generation pages, and educational institutions looking to enhance their online performance and boost conversions.

Pricing comparison

Unbounce offers four plans: Build, Experiment, Optimize, and Concierge, with pricing based on monthly unique visitor limits and features. The Build plan starts at $99/month for up to 20,000 visitors, while the Concierge plan starts at $649/month for up to 100,000 visitors.

Crazy Egg has three plans: Plus, Pro, and Enterprise, with pricing based on monthly tracked pageviews and features. The Plus plan starts at $99/month for up to 150,000 pageviews, and the Enterprise plan starts at $499/month for up to 1,000,000 pageviews.

When considering scalability, Crazy Egg's pricing model may be more suitable for websites with higher traffic volumes. However, Unbounce's Concierge plan offers a dedicated customer success manager and implementation services, which could be beneficial for businesses with more complex needs.

In terms of the cheaper option, both platforms offer a $99/month plan, but Crazy Egg's Plus plan allows for more tracked pageviews (150,000) compared to Unbounce's Build plan (20,000 unique visitors).

Considerations and limitations: Unbounce

Unbounce is well-suited for businesses focused on creating and optimizing landing pages for marketing campaigns. The platform's drag-and-drop builder, AI-powered optimization tools, and extensive template library make it an ideal choice for teams looking to increase conversions and lead generation. Unbounce's seamless integration with popular marketing tools like Google Analytics, Hubspot, and Salesforce also makes it a good fit for organizations with established marketing stacks.

However, Unbounce is primarily limited to landing pages, popups, and sticky bars. It may not be the best choice for businesses seeking comprehensive website optimization tools like heatmaps and session recordings. Additionally, Unbounce may not be suitable for businesses without dedicated marketing teams, as the platform is geared towards marketers and requires a certain level of expertise to fully leverage its capabilities.

• TL;DR: Unbounce is better suited for businesses focused on landing page optimization and lead generation, but may not be the best fit for those needing comprehensive website optimization tools or lacking dedicated marketing teams.

Considerations and limitations: Crazy Egg

Crazy Egg is well-suited for businesses looking to optimize their entire website for better user experience and conversions. The platform's comprehensive suite of tools, including heatmaps, session recordings, and surveys, enables teams to gain deep insights into visitor behavior and identify areas for improvement. Crazy Egg is also a good fit for organizations that need to identify and fix website performance issues, as its error tracking and traffic analysis features help pinpoint problems quickly.

However, Crazy Egg may not be the best choice for businesses that require landing page optimization or customization options for A/B testing and surveys. The platform lacks a built-in landing page builder, which could be a limitation for teams that need to create and optimize standalone pages. Additionally, Crazy Egg may not be suitable for businesses without dedicated website optimization teams, as the platform's extensive feature set and data analysis capabilities require expertise to fully leverage.

• TL;DR: Crazy Egg is better suited for businesses looking to optimize their entire website and gain in-depth visitor behavior insights, but may not be the best fit for landing page optimization or teams without dedicated optimization resources.

An alternative: Statsig

Statsig is an all-in-one platform that offers experimentation, feature management, and product analytics. It's a great option for companies of all sizes, from startups to enterprises like Notion, Atlassian, and OpenAI. Sign up for free to get started with unlimited feature flags and generous free tiers for analytics and experiments, or contact us for a demo to see how Statsig can help you ship faster and drive growth.