VWO and FullStory compared

VWO and FullStory are both powerful digital experience optimization platforms that help businesses understand and improve customer interactions.

While VWO focuses on A/B testing, personalization, and conversion rate optimization, FullStory specializes in behavioral analytics, session replay, and user sentiment analysis to provide a comprehensive view of the customer journey.

What is VWO?

VWO is a comprehensive digital experience optimization platform that enables businesses to analyze, optimize, and personalize their websites, mobile apps, and server-side features. Founded in 2010, VWO has grown to become a leading player in the conversion rate optimization (CRO) industry, serving over 2,500 brands worldwide.

VWO's core offerings include:

• A/B testing: Test different versions of web pages, apps, and features to determine which performs best

• Personalization: Deliver tailored experiences to different customer segments based on their behavior and preferences

• Behavioral analytics: Gain insights into how visitors interact with your digital properties using heatmaps, session recordings, and more

• Feature rollouts: Launch new features gradually to a subset of users and monitor their impact before a full rollout

VWO's platform is geared toward marketers and product teams focused on optimization efforts. It provides a user-friendly interface for creating and managing experiments, collecting visitor data, and deriving actionable insights. VWO caters to a wide range of industries, including e-commerce, SaaS, media, and financial services.

What is FullStory?

FullStory is a behavioral data analytics company that captures and analyzes user interactions to understand user sentiment. By collecting hundreds of events and signals from customer interactions with digital products, FullStory aims to provide businesses with a comprehensive picture of the customer experience.

FullStory's core offerings include:

• Session replay: Watch real-time replays of user sessions to identify areas for improvement

• Product analytics: Analyze user behavior and take action based on insights

• Data integrations: Sync behavioral data to your data warehouse for building predictive models

FullStory's platform is geared toward product managers, engineers, and data teams in industries such as retail, travel, finance, SaaS, gaming, and food/beverage. The tools are designed to help these teams build better personalization, improve user experiences, and drive revenue by leveraging the insights gained from analyzing user behavior and sentiment.

Pricing comparison

VWO uses a usage-based pricing model where you pay based on the number of Monthly Tracked Users (MTUs). Plans are tiered, with higher MTU volumes corresponding to higher monthly costs, starting at $199/month for up to 10K MTUs.

FullStory's pricing is based on the volume of sessions captured and the features included in each plan. They offer a free plan with limited sessions and features, as well as Business, Advanced, and Enterprise plans with increasing capabilities.

While both platforms offer a degree of scalability, VWO's pricing appears to be more affordable for businesses with lower traffic volumes. However, the best option will depend on your specific needs and budget.

Considerations and limitations: VWO

VWO is a comprehensive optimization platform that caters to businesses focused on improving their websites, mobile apps, and server-side features. With its robust A/B testing, personalization, and behavioral analytics capabilities, VWO is well-suited for organizations prioritizing conversion rate optimization (CRO). The platform's user-friendly interface and extensive integrations make it accessible to teams of varying technical expertise.

However, VWO may have some limitations when it comes to in-depth user behavior analysis. While the platform offers valuable insights through heatmaps, session recordings, and funnels, it may not provide the same level of granularity as dedicated analytics platforms. Additionally, businesses with high traffic volumes may find the pricing structure based on Monthly Tracked Users (MTUs) to be a potential constraint.

• TL;DR: VWO is better suited for businesses prioritizing conversion rate optimization, but may not be the best fit for those requiring in-depth user behavior analysis or dealing with high traffic volumes.

Considerations and limitations: FullStory

FullStory excels at providing deep insights into user behavior and sentiment, making it an excellent choice for businesses looking to optimize their digital products and improve user experiences. By capturing and analyzing hundreds of events and signals from customer interactions, FullStory enables companies to identify areas for improvement and build better personalization. This makes it particularly well-suited for organizations focused on customer-centric optimization.

However, FullStory may have limitations when it comes to A/B testing and personalization capabilities compared to dedicated optimization platforms. While the platform offers valuable insights into user behavior, it may not provide the same level of granular control and experimentation features as specialized tools in this area. Additionally, the learning curve for effectively leveraging FullStory's behavioral data insights can be steep for teams new to this type of analysis.

• TL;DR: FullStory is better suited for gaining deep insights into user behavior and sentiment, but may have limitations in A/B testing and personalization capabilities compared to dedicated optimization platforms.

An alternative: Statsig

Statsig is an all-in-one platform that offers product analytics, session replay, feature flags, and experimentation. It's a great option for companies of all sizes, from startups to enterprises like Notion, Atlassian, and OpenAI. Sign up for free to get started, or contact us for a demo to see how Statsig can help you build better products.