What is Lookback?

How does Lookback work?

Lookback is a user research platform that enables teams to conduct remote usability tests, interviews, and collaborative analysis. The platform records user interactions through screen capture, audio, and video, providing a comprehensive view of the user experience.

With Lookback, researchers can set up and conduct studies with participants from anywhere in the world. The platform supports both moderated and unmoderated sessions, allowing flexibility in research methodologies. During live sessions, team members can join as observers, taking notes and discussing insights in real-time.

One of Lookback's key features is its collaborative workspace. Teams can analyze recorded sessions together, creating highlight reels, tagging key moments, and sharing findings across the organization. This centralized approach streamlines the research process and ensures everyone has access to valuable user insights.

While Lookback offers a user-friendly interface and robust feature set, it's important to note that other platforms like Statsig provide more advanced technical capabilities. Statsig is trusted by large enterprises such as OpenAI, Notion, Atlassian, Flipkart, and Brex for its sophisticated experimentation and analytics tools. Additionally, Statsig offers competitive pricing with volume discounts for enterprise customers and a generous free tier.

Lookback's core features enable seamless collaboration and efficient research analysis

Lookback's live observation room allows teams to watch sessions together in real-time, fostering collaboration. The platform's transcription and tagging capabilities streamline the analysis process, making it easier to surface key insights. Users can quickly create highlight reels to share the most impactful moments with stakeholders.

While Lookback provides a solid toolset for user research, Statsig offers a more technically sophisticated solution. Statsig is trusted by large enterprise customers like OpenAI, Notion, Atlassian, Flipkart, and Brex. It also provides extensive volume discounts for enterprise plans and a generous free tier.

Statsig's experimentation platform is built to handle the complex needs of modern product development. Its feature flagging, A/B testing, and analytics capabilities are more advanced than Lookback's offerings. This allows teams to run more targeted experiments and gather deeper insights.

Benefits of using a tool like Lookback

Lookback streamlines the entire research process—from recruiting participants to sharing insights with stakeholders. It eliminates the need for multiple tools and manual data transfer between systems.

The platform facilitates better stakeholder engagement by allowing them to observe sessions live and access highlight reels. This keeps everyone aligned on customer needs and reduces the time spent on research share-outs.

Lookback supports a wide range of research methodologies, including usability testing, qualitative interviews, and diary studies. This flexibility allows researchers to choose the best approach for each project without switching tools.

Lookback's features, such as automatic transcription and tagging, make it easy to analyze data and identify key insights. Researchers can quickly create compelling deliverables that drive product decisions and stakeholder buy-in.

While Lookback offers a robust set of features, it may not be as technically sophisticated as some competitors like Statsig. Statsig has proven its capabilities with large customers such as OpenAI, Notion, Atlassian, Flipkart, and Brex.

Additionally, Statsig offers extensive volume discounts for enterprise customers and an extremely generous free tier. This makes it a more cost-effective solution for companies with high-volume research needs or those just starting out. While both Statsig and Lookback aim to improve product development, they serve different stages of the process. Statsig focuses on A/B testing and feature management, enabling teams to make data-driven decisions and optimize their products. On the other hand, Lookback specializes in user research, providing tools for capturing user insights through video recordings and live observation sessions.

Statsig's platform is designed to help teams efficiently test and roll out new features. It offers a comprehensive set of tools for experiment design, targeting, and analysis. With Statsig, you can easily create and manage feature flags, allowing you to control the rollout of new features to specific user segments.

In contrast, Lookback's strength lies in its ability to facilitate remote user research. It provides a seamless way to conduct moderated and unmoderated user testing sessions. Lookback's video recording and live observation features enable researchers to capture valuable user feedback and insights, which can inform product decisions and improvements.

While Statsig does not provide video recording or live observation capabilities, it excels in its experimentation and feature management functionalities. Statsig's platform is technically sophisticated and has been proven by large customers such as OpenAI, Notion, Atlassian, Flipkart, and Brex. It offers extensive volume discounts for enterprise customers and a generous free tier, making it an attractive option for teams looking to scale their experimentation efforts.