Both Eppo and Growthbook are experimentation platforms that enable organizations to run A/B tests and manage feature flags.

While Eppo offers a fully-managed, end-to-end solution with advanced features like AI model evaluation and personalization, Growthbook takes an open-source approach, allowing users to self-host the platform for ultimate control and flexibility.

What is Eppo?

Eppo is a next-generation experimentation platform that makes advanced A/B testing accessible to everyone in an organization. The company's end-to-end solution enables businesses to accelerate experiment velocity without compromising rigor, make better decisions with confidence, and achieve self-serve experimentation.

Eppo's core offerings include:

• Experimentation: Leverages a warehouse-native architecture to power a world-class statistical engine

• Feature Flagging: Provides fast and resilient feature flags for A/B tests, feature gates, and controlled rollouts

• Personalization: Unlocks new possibilities using Contextual Bandits to optimize user experiences in real-time

• AI Model Evaluation: Allows businesses to build more effective AI products by evaluating models through experiments

Eppo's platform is geared toward organizations seeking advanced experimentation capabilities, such as holdouts for measuring the cumulative impact of experimentation programs, contextual bandits for personalization, and mutually exclusive experiments for enterprise teams requiring guaranteed isolation. The platform integrates with popular tools like Snowflake, Google BigQuery, Amazon Redshift, and more.

What is Growthbook?

Growthbook is an open-source feature flagging and experimentation platform that helps organizations release code with confidence and measure the impact using their own data. The platform offers a unified solution for managing feature flags and running A/B tests, enabling teams to safely release, target, and measure the impact of product changes.

Growthbook's core offerings include:

• Feature flags: Safely release new features and code changes to targeted user segments

• A/B testing: Run experiments to measure the impact of product changes using your own data

• Visual editor: Optimize UI elements without developer involvement using a no-code visual editor

Growthbook's platform is designed to promote a culture of experimentation across organizations while maintaining full data transparency. Users can self-host the platform for ultimate control and security or maintain privacy and control in their current data stack.

Pricing comparison

Eppo's pricing model is not publicly disclosed, requiring potential customers to contact their team for a customized quote based on specific needs.

GrowthBook offers a simple and predictable pricing structure based on the number of user seats rather than usage volume, making it more scalable for organization-wide experimentation.

Considerations and limitations: Eppo

Eppo is well-suited for organizations seeking advanced experimentation capabilities, such as contextual bandits for personalization and AI model evaluation. The platform's warehouse-native architecture enables complete metric governance, key-metric impact measurement, and data privacy, making it an ideal choice for teams that require a robust and scalable experimentation solution.

However, Eppo may not be the best fit for organizations with limited resources or those just starting with experimentation. The platform's advanced features and capabilities may introduce unnecessary complexity for teams that don't require them. Additionally, the lack of transparent pricing information on Eppo's website may make it difficult for potential customers to assess the cost-effectiveness of the platform for their specific needs.

• TL;DR: Eppo is better suited for organizations seeking advanced experimentation capabilities, but may not be the best fit for those with limited resources or just starting with experimentation.

Considerations and limitations: Growthbook

Growthbook is an attractive choice for organizations prioritizing data privacy and control. Its open-source approach and compatibility with existing data warehouses allow users to self-host the platform, maintaining full ownership of their data. This makes Growthbook well-suited for teams with strict data governance requirements or those who prefer to avoid vendor lock-in.

However, Growthbook's experimentation capabilities may be less advanced compared to Eppo. While it offers a range of experiment types and targeting options, it may lack some of the more sophisticated features and integrations available in Eppo's platform. This could be a limitation for teams with complex experimentation needs or those looking for a more comprehensive solution.

• TL;DR: Growthbook is better suited for organizations prioritizing data privacy and control, but its experimentation capabilities may be less advanced compared to Eppo.

An alternative: Statsig

Statsig is an all-in-one platform that offers feature flagging, product analytics, and experimentation capabilities. It's designed to scale with your company's growth, making it a great option for startups and enterprises alike.

Whether you're a small team like Notion or a large company like Atlassian or OpenAI, Statsig can help you ship faster and make data-driven decisions. Sign up for a free account to get started, or contact us for a demo to learn more about our enterprise offerings.